A custom design experience tailored for maximum ROI on your marketing efforts.
Multi-channel, blended search strategies for full-funnel lead generation.
Whether you’re selling a $13,000 bike or a $45 can of paint, the same principle applies: your ecommerce site needs to be fast, easy to navigate, and built to convert. We design and develop ecommerce websites for brands that have real sales goals, then back them with digital marketing that turns traffic into revenue.
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Most ecommerce websites are designed to look good. The ones that drive consistent revenue are designed around how shoppers actually behave — how they browse, compare, hesitate, and ultimately decide to buy.
We build ecommerce websites that account for the entire journey, combining conversion-focused design with technical execution to keep performance strong as your catalog and traffic grow.
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Most conversion problems are structural; they’re baked into the site architecture, the checkout flow, or the product page template before a single visitor arrives. We approach every ecommerce build with testable conversion hypotheses built into the design, so the site launches ready to perform rather than ready to be fixed.
We design and build for Shopify and WooCommerce. Not as generalists who occasionally work in both, but as a team that understands how each platform behaves under real ecommerce conditions. That means cleaner integrations, more stable builds, and fewer surprises when your catalog scales or your marketing campaigns drive traffic spikes.
Slow pages cost sales. A one-second delay in load time measurably reduces conversion rates, and that impact compounds across every campaign you run. We build to performance budgets from day one, optimizing Core Web Vitals, image delivery, and script management so speed doesn’t degrade as your site grows.
An ecommerce site that isn’t built with SEO, paid campaigns, and CRO in mind creates friction at every stage of growth. We design websites that function as the foundation of your marketing strategy, so traffic from every channel lands on pages built to convert it.
Every ecommerce brand faces obstacles that quietly erode conversions and revenue. Slow checkouts, thin product pages, integration headaches, poor mobile experience, low-quality traffic, and sluggish site performance all compound over time. Here’s how we address each one.
Cart abandonment spikes when pages lag, steps multiply, or payment options are limited. Forced account creation, unclear error messages, and shipping costs revealed too late in the flow all create friction at the exact moment a shopper is ready to buy. On mobile, the problem is compounded by keyboards that slow form entry and by tap targets that are too small to use confidently.
We streamline checkout to focus on the essentials: guest checkout by default, clear progress indicators, and a single-page or optimized step flow. Address auto-complete, inline validation, and express payment options like Apple Pay, Google Pay, and Shop Pay reduce friction at every stage. Performance budgets keep pages fast, and A/B testing refines copy, trust signals, and error handling over time.
Fewer abandoned carts and higher conversion rates from shoppers who were already ready to buy.
Product Detail Pages with shallow content, limited media, and sparse reviews give shoppers too little confidence to add to cart. Low organic visibility compounds the problem: thin pages don’t rank, so the traffic that does arrive is often lower intent. Average order value suffers when cross-sell and upsell opportunities are absent or poorly placed.
We design richer PDP templates that sell: clear benefits above the fold, spec tables, sizing and fit guidance, compatibility notes, shipping and returns information, and comparison content. Video, 360-degree imagery, UGC, and reviews are incorporated where available to build confidence.
Stronger organic rankings, higher engagement, and more carts started from the same traffic volume.
Large catalogs sprawl into complex variant structures, inventory and pricing drift across systems, and manual updates create oversells. Tax and shipping rules conflict by region, and ERP and CRM syncs miss events that hurt fulfillment and reporting. Under growth, these integration gaps compound — what was manageable at one revenue level becomes a source of constant firefighting at the next.
We create a reliable source of truth — whether a PIM or well-organized platform data — then normalize attributes and SKUs and automate two-way synchronization. Our typical setup integrates Shopify or WooCommerce with shipping and tax systems, OMS and ERP, CRM tools, and feed destinations like Google Merchant Center and Meta Catalog. Monitoring, retry queues, and audit logs catch exceptions before they cost revenue.
A stable, scalable catalog infrastructure that supports growth without creating operational drag.
More than 60% of ecommerce traffic is mobile — but many stores were designed desktop-first and never properly adapted. Navigation is hard to reach, filters are clunky, images are heavy, and tap targets are too small. Forms are tedious, key details are hidden below the fold, and the overall experience creates enough friction to send shoppers elsewhere.
We design mobile-first: thumb-reachable navigation, larger tap targets, and a search-centric header. Product pages get sticky add-to-cart buttons, visible price and variant selection, and fast image galleries. Media is compressed and served responsively, critical routes are prefetched, and correct input types with auto-fill speed up forms. Clear policy microcopy — shipping, returns, payment badges — reduces anxiety at the point of decision.
Faster paths to product pages and checkout, better task completion, and stronger revenue from the device that drives most of your traffic.
Ad spend rises while return on ad spend falls. Broad queries and generic creatives bring the wrong visitors. Product feeds are messy, UTM parameters are inconsistent, and incomplete or blocked pixel data makes optimization guesswork. Without a clean attribution picture, it’s nearly impossible to know which channels and campaigns are actually driving revenue.
We tighten query and audience strategy — focused keyword clusters, negative lists, and feed hygiene with clean titles, attributes, and GTINs that pre-qualify clicks. First-party data capture powers remarketing and suppression. Conversions API implementation, standardized UTMs, and landing page alignment with intent give you a reliable picture of performance. Weekly KPI snapshots and a steady creative and CRO test cadence keep campaigns improving.
Higher-quality traffic, clearer attribution, and a sustainable path to improving CAC and LTV.
Render-blocking scripts, heavy apps, and tag bloat slow pages over time. Marketing adds tools, development adds libraries, and real users feel the impact in LCP, CLS, and INP scores. Both SEO and conversion suffer — slower pages rank lower, receive lower-quality scores in paid campaigns, and convert at measurably lower rates.
We start with a performance audit, remove or defer non-essential scripts, code-split, and preload critical assets. Images are resized and compressed with modern formats served via CDN. Third-party tags are consolidated in Google Tag Manager. Performance budgets are set in CI/CD so regressions can’t ship undetected, and field data is monitored with alerts so issues are caught before they impact rankings or revenue.
Faster pages that rank better, earn higher quality scores, and convert more of the traffic you’re already paying to acquire.
The Gravitate team has been truly wonderful to work with. They are quick to respond and excellent at communicating and explaining. I’m so grateful they partnered with us to improve our eCommerce site. With their help, our customers have an easier time finding us online which is having a direct impact on our sales.
Working with Gravitate has been an excellent experience from start to finish. As the Marketing Director, it was essential to have a platform that allows us to update and change content confidently, without the risk of breaking the site. The custom block system provided just the right amount of control, so we no longer need to rely on developers for every minor update. This flexibility has made all the difference. Equally important was partnering with a team we can build a long-term relationship with. Gravitate has been responsive, supportive, and easy to communicate with every step of the way.
We especially love how everybody we worked with at Gravitate hasn't kept us in the dark. You guys have been super transparent about the whole process, and we feel like you're skilling us up in our own internal capacity for things and understanding things as well. On the development side, Blake has been just amazing with that. It's just been a fantastic experience overall. And the level of customer service that we get from you guys, it's been amazing.
A clear, repeatable process that de-risks redesigns and migrations. You get speed, conversion lift, and a storefront built for long-term marketing scale.
We align on your catalog, margins, fulfillment realities, and growth goals before a single wireframe is drawn. Analytics are baselined so success is measurable from day one, and a technical and SEO-safe migration plan is established to de-risk the work ahead.
This phase includes:
We define the navigation, categories, filters, and facets that make products easy to find — shaped around how your buyers actually browse and search. PDP and PLP content models are built around buyer questions to reduce friction and increase add-to-cart rates from the first visit.
Interfaces are mobile-first with clear visual hierarchy, trust signal placement, and friction-free forms. We document testable hypotheses for PDP, PLP, cart, and checkout so every design decision can be proven — or improved — in data. Accessibility is built in from day one, not retrofitted after launch.
Development follows performance budgets to keep pages fast as features and traffic grow. We implement Shopify or WooCommerce and connect payments, tax, shipping, inventory, CRM, ESP, reviews, and modern search — so your team runs a store that performs reliably at every stage of growth.
Before go-live, we validate tracking, tune Core Web Vitals, and run cross-device QA to protect rankings and revenue. Redirects, metadata, and content migration are verified so you launch cleanly — without the SEO losses or broken integrations that derail poorly planned migrations.
Once live, we turn performance data into fast, incremental wins. Heatmaps, session insights, and A/B tests drive improvements across PDPs, cart, and checkout, while SEO and paid campaigns scale qualified traffic. Simple, comparable reports give your team a clear picture of what’s working and what to test next.
We build ecommerce experiences that show up where it counts: conversion rates, order values, and revenue. The numbers below come from real client work, measured in GA4 and on ad platforms, not from industry benchmarks or directional estimates.
From checkout optimization to full-funnel campaign management, every engagement is built around the metrics that matter most to your business, and reported in a way your team can act on.
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in conversion rate after launch
in average order value
in average monthly revenue
on Google Ads campaigns
in organic traffic
in non-branded search visibility
Christine Brenner | Marketing Manager at Scratch & Peck Feeds
Your site is just the start. Attracting the right shoppers, converting their first visit, and bringing them back for repeat purchases requires a full-funnel marketing strategy tied directly to revenue. We help ecommerce brands capture demand, convert traffic, and retain customers through campaigns measured against metrics that actually matter: conversion rate, AOV, ROAS, and LTV.
The right channel mix depends on your margins, average order value, and where your biggest growth opportunity sits.
Use Search and Shopping to capture high-intent demand from shoppers actively looking for what you sell. Paid Social can be used to create demand and stay top-of-mind across the funnel and is particularly effective for discovery-driven purchases and retargeting shoppers who didn’t convert on the first visit. CRO efforts then come into play to convert more of the traffic you’re already paying to acquire.
Most ecommerce brands benefit from all three working together, but the right balance is built around your specific economics, not a generic channel playbook.
Ecommerce SEO is about attracting shoppers with high purchase intent when they’re actively searching.
We cluster categories and collections, strengthen product page content and schema, and maintain the technical health that keeps your store crawlable and fast as your catalog grows.
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Turning search intent into orders requires a clean account structure, high-quality product feeds, and a bidding strategy aligned to your margins and AOV.
We manage Search and Performance Max campaigns with the discipline and attribution clarity needed to optimize for revenue, not just clicks.
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Paid social is where ecommerce brands build awareness, recover abandoned carts, and turn one-time buyers into repeat customers.
We build prospecting and retargeting systems that use lifecycle creative, first-party audiences, and catalog ads to keep your brand relevant at every stage of the customer journey.
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More traffic is only valuable if your site converts it. We run a structured experiment pipeline across product pages, the cart, and checkout to identify friction, form hypotheses, and test improvements that compound over time into meaningful revenue lift.
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Appearing Where Shoppers and Buyers Research Before They Click
AI-powered search platforms are increasingly influencing how shoppers research products, compare options, and evaluate ecommerce experiences before they ever visit a store. For ecommerce brands, appearing in these environments means capturing intent at the earliest stage of the purchase journey, before a competitor does.
We help ecommerce brands structure content and digital signals so their products, categories, and expertise are more likely to appear in AI-generated responses. This improves visibility across the platforms where purchase decisions are increasingly being shaped.
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Ubuntu Travel has thoroughly enjoyed our journey with Gravitate. As a family-run luxury travel company, we pride ourselves on personal and intimate connections. We needed a Digital Marketing Agency that worked and felt just as emotionally involved in safaris in Africa as we do. The Gravitate team does this so well, that at times we have to remind ourselves that they are a third-party agency. Our digital growth and success are equally theirs, and we feel supported at every junction by their teams.
We would not be in business right now if we did not have Gravitate working for us. Their Digital marketing team is a huge part of our success and continues to help us grow our market share even as our industry declines
Working with Gravitate is a good business decision. Their team brings a blend of teamwork, critical analysis, and clear communication. They take the time to understand our needs and deliver thoughtful, strategic solutions that consistently exceed our expectations. We’ve appreciated their collaborative approach and their ability to break down complexity. Above all, they are just good people—genuine, dedicated, and a pleasure to work with. We look forward to continuing this strong partnership.
Ecommerce brands vary significantly in how they sell, who they sell to, and what their digital presence needs to accomplish. We work with businesses across models and categories to build websites and marketing strategies that reflect how their specific customers research, browse, and buy.
DTC brands live and die by their ability to acquire customers profitably and retain them over time. Every element of the website, from product page structure to checkout flow to post-purchase experience, directly impacts CAC and LTV. We design DTC ecommerce experiences built around conversion and retention, with digital marketing strategies that support profitable growth across paid social, search, and email.
B2B ecommerce involves purchasing dynamics that consumer-focused platforms and agencies rarely account for, such as bulk ordering, tiered pricing, account-based purchasing, and longer evaluation cycles. We design B2B ecommerce websites that support these workflows, making it easy for business buyers to find products, place orders, and manage their accounts without friction.
Retailers selling across their own store, marketplaces, and wholesale channels face unique catalog management and integration challenges. Keeping inventory, pricing, and product data consistent across systems can be a significant source of operational drag without the right technical foundation. We build ecommerce platforms with the integration architecture and catalog structure needed to support multi-channel selling at scale.
Subscription ecommerce requires a different approach to both site design and marketing — acquisition economics are tied to LTV rather than first-order revenue, and retention is as important as conversion. We design subscription ecommerce experiences that reduce churn, support flexible plan management, and make it easy for customers to understand and control their subscriptions.
Brands selling complex, expensive, or highly considered products — whether $13,000 bikes, custom furniture, or professional equipment — need websites that support extended evaluation rather than impulse purchase. Product pages need depth, configurators and comparison tools reduce hesitation, and trust signals carry more weight than in lower-AOV categories. We design high-consideration ecommerce experiences that match the complexity of what you’re selling.
BedMart operates 40+ mattress stores across Oregon, Southwest Washington, and Hawaii. This family business started in the '90s and is one of the few regional mattress chains remaining in the US. BedMart needed an eCommerce website to compete with online mattress companies. Gravitate designed a custom website with location detection and streamlined shopping features.
Since 2016, we’ve partnered with CariFree to evolve their digital strategy. In 2023, that work culminated in a strategic site split—creating consumer and professional platforms with tailored messaging, clearer user journeys, and focused ecommerce strategies that drive stronger engagement, improved conversion, and scalable growth across B2C and B2B channels.
To help Grover stand out from big-box competitors, we translated their expert, service-first approach into a modern website. The result is a scalable platform with localized content, flexible publishing tools, and clear storytelling that drives in-store engagement and helps customers feel confident before they arrive.
Sahale Snacks needed a digital presence that reflected their gourmet snack quality and adventurous ethos. We conducted persona-driven audits, reshaped navigation, and integrated Amazon-powered ecommerce and a custom store locator—creating a refined, intuitive site that matches Sahale’s premium identity.
Netrush partners with premium brands to control Amazon sales. They had a splash page and needed a new site to show their full value. Gravitate built a custom site with solution-focused content and clear user paths. The experience showcases the team, surfaces services, and guides visitors to contact Netrush.
We’ve partnered with ecommerce brands across categories and business models to build online stores that convert and marketing programs that scale. From complex catalog integrations and platform migrations to full-funnel campaigns tied to revenue, our team brings the strategy and execution depth to deliver results that show up in the metrics that matter.
Whether you’re launching a new store, redesigning an underperforming one, or looking to improve how your marketing contributes to revenue, every engagement starts with a strategy conversation so we understand your business before we recommend a path forward.
Below are the most common questions we hear from ecommerce brands exploring a website redesign or digital marketing partnership.
An ecommerce web design agency plans, designs, and builds online stores with a focus on conversion, performance, and scalability — going beyond visual design to address the full purchase experience.
This includes information architecture, product page structure, checkout optimization, platform integration, and technical performance. A strong ecommerce agency also understands how the website connects to digital marketing — ensuring the site is built to support SEO, paid campaigns, and CRO from launch rather than requiring expensive fixes later.
Costs vary based on platform, catalog complexity, required integrations, and the scope of CRO and SEO built into the project. Most clients launch in phases — prioritizing the highest-impact work first, then adding features and enhancements on a shared roadmap after launch. A strategy conversation is the best starting point for understanding what a project scoped to your specific goals and requirements would involve.
Most ecommerce website projects launch within a quarter — typically ten to sixteen weeks depending on catalog size, integration complexity, content readiness, and decision speed. We fast-track the essentials and establish a prioritized roadmap for enhancements after launch, so your store goes live on a realistic timeline without cutting corners on the work that drives conversion.
We primarily design and build for Shopify and WooCommerce. Both platforms have distinct strengths depending on your catalog size, integration requirements, and team’s technical capacity — and we’ll recommend the right fit based on your specific business model and growth goals rather than defaulting to one platform for every engagement.
Yes. Ecommerce migrations carry real SEO risk if not handled carefully — lost URL structures, broken redirects, and missing structured data can undo years of organic progress. We follow a thorough migration checklist that maps URLs, preserves structured data, sets and validates redirects, and confirms tracking and feed integrity before launch. The goal is to go live cleanly, with your existing rankings protected and your new site ready to improve on them.
Yes. Most clients continue with ongoing support after launch — either through a CRO test plan and digital marketing retainer covering SEO, Shopping, and Paid Social, or through a development support retainer for technical updates, feature additions, and performance improvements. Both are scoped to your goals and where the biggest growth opportunities lie post-launch.