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    Market Segmentation Analysis

    We divide a broad target market into subsets of consumers with common needs. This allows us to implement strategies to target each subset’s needs individually using the most effective media channels and touch-points.

    Customer Persona Research

    We conduct meticulous customer persona research that provides a guide to creating relevant content and social campaigns that addresses the specific needs of the key people you want to reach.


    Market Research & Persona Targeting Plans

    By identifying detailed online personas and market segments, we can create a highly detailed recommendation blueprint that can significantly influence site design and functionality, social campaigns, targeting efforts, the type of content created, keywords to target, and the list goes on.

    customer personas

    See how market research fits into the bigger picture

    Our Approach