Market Segmentation Analysis
We divide a broad target market into subsets of consumers with common needs. This allows us to implement strategies to target each subset’s needs individually using the most effective media channels and touch-points.
Market Research & Persona Targeting Plans
By identifying specific online personas and market segments, we can create a highly detailed recommendation blueprint that can significantly influence site design and functionality, social campaigns, targeting efforts, the type of content created, keywords to target, and the list goes on.
B2B Marketing Has Changed. Do You Know Who Your Audience Is?
The statement “My target audience is a C-Suite executive” is heard all too often. While at one time it may have been true, the B2B market has evolved, and it…
User Intent: How To Improve Your Keyword & Content Strategy
A common goal for marketers and CEOs is to increase traffic to their website. However, all too often, digital marketing efforts follow the path of traditional SEO strategies. But traditional…