Understanding Who
Market Segmentation Analysis
We divide a broad target market into subsets of consumers with common needs. This allows us to implement strategies to target each subset’s needs individually using the most effective media channels and touch-points.
Customer Persona Research
We conduct meticulous customer persona research that provides a guide to creating relevant content and social campaigns that addresses the specific needs of the key people you want to reach.
Market Research & Persona Targeting Plans
By identifying specific online personas and market segments, we can create a highly detailed recommendation blueprint that can significantly influence site design and functionality, social campaigns, targeting efforts, the type of content created, keywords to target, and the list goes on.
