Market research is the core of our digital marketing deliverables, and it informs all digital strategy surrounding your target audience identification and their buying behaviors. With a wide assortment of proprietary research and SEO tools, we pinpoint not only the major segments, but also the detailed persona archetypes, your target audience members, and their online behaviors and patterns.
Market Segmentation Analysis
We divide a broad target market into subsets of consumers with common needs. This allows us to implement strategies to target each subset’s needs individually using the most effective media channels and touch-points.
Market Research & Persona Targeting Plans
By identifying specific online personas and market segments, we can create a highly detailed recommendation blueprint that can significantly influence site design and functionality, social campaigns, targeting efforts, the type of content created, keywords to target, and the list goes on.
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