User Experience

We admit it: The term user experience (UX) is a trendy blanket term that has been constantly used but rarely defined as it has grown from buzzword to brass tacks. It’s easy to see why the label has slipped into such a nebulous usage, Talking about UX can be a bit like looking at an inkblot test: Whatever matters the most to you ends up being what you see.

In the context of our process, “user experience” is a general term that describes not only the professional practice but also the resulting outcome. As the Internet has become more integrated into our lives over the years, UX has shifted from simply avoiding errors and dead ends to practicing a set of methods and techniques to research what users need and want and then designing an experience (whether it is print, digital, physical, or a combination thereof).