What is UX?
Our UX Toolbelt
UX allows us to craft the overall effect created by the interactions and perceptions someone has when using a product or service. It can evoke strong emotions, including hatred, love, or, dare we say, delight. Since we conduct so much of our lives through technology, how easy or difficult that technology is to use is what really matters. That’s what UX is all about.
Our UX builds on a foundation of usability and, depending on the project, layers in some of the following deliverables:
- Persona research and creation
- Survey creation and analyses
- Card sorts
- Heuristic reviews and mark-up
- Focus group findings
- Competitive audits
- Content audits and inventories
- Content analyses
- Journey maps
- Workflows
- Storyboards
- Sitemaps
- Taxonomies
- User testing
- Prototyping