Google Shopping Best Practices

If you’re reading this blog, you’re likely already sold on Google Shopping. If you’re not, you can read up on our take on Google Shopping here. For the purposes on this article, let’s assume you’re ready to spin up your own campaign. Where do you start? Well, understanding these Google Shopping best practices will help set […]

In many ways, building your eCommerce website is like designing your dream home. You want the stained glass windows, vaulted ceilings, and the bathrooms with heated floor tiles—but before you get to that, you need to make sure the roof doesn’t leak. The same philosophy holds true when creating a website that’s built to sell: […]

Heyo. Cutting right to the chase, here. You look like a savvy marketer, let’s review some things you absolutely already know about content marketing, regardless of what you’re selling online. Basically, our “yeah, no shit” stuff before we give some tips targeting your eCommerce content marketing. We’ll talk strategy, execution, scaling, and more. Let’s just […]

Google Shopping is a tool that was created to improve the shopping experience in searches. For the consumer, it’s that feed on the top of search results when you’re shopping for a product. For businesses, it’s a great way to visually showcase your products when potential customers are searching for things that you offer (or […]

SEO Is Simple, but It Sure Is Difficult. If you are a part of a SaaS startup and this isn’t your first rodeo, then you know just how important SEO can be for a successful digital marketing strategy. If you know how important SEO is to a digital marketing strategy, then you probably also know that it’s […]

“In these trying and uncertain times”—oh my god, shut up! As marketers scramble to respond to coronavirus, everything is starting to feel a bit repetitive. You can picture the ads, right? Empty streets, soft music, an empathetic voice-over reminds you that [fill in company name here] promises to be there for its customers in these […]

The Best Approach – Proactive E-Commerce Customer Retention Alright! Let’s talk Customer Retention. It’s a known fact retaining current clients costs a lot less than paying to gain new ones. In this post we’ll walk through strategies and tactics for understanding and retaining your ecommerce customers. Let’s go! Your business is always going to have […]

Call them landing pages, gateways, verticals—whatever—we’ve written on this topic extensively—and even built a landing page about landing pages (meta, right?). However, similar to businesses we help everyday, we’re a little too close to this subject and tend to glaze over the fundamentals. So, we’re taking a step back and going over some introductory landing page tactics […]

Designing for the user experience entails more than just creating a usable product. A good design is pleasurable, thoughtfully crafted, makes you happy, and gets you immersed. Some things to consider when diving into the UX of your site and/or product is: Choices don’t always lead to higher user satisfaction You are NOT your users […]

If you’re like I was, you’re thinking what’s the difference between personalized and targeted content. Sounds like the same thing, right? These terms are used interchangeably all too often but actually represent two very different things. If you work in digital marketing you should know the difference between these words since they both affect the […]

Finding More Meaningful Analytics What do you see when you look at this Google Analytics summary? Looks like business is spiraling into oblivion, right? Everything is down, fire this digital marketing agency immediately! Slow down and take a deep breath. There is a problem with basing business success on Analytics’ overview summaries. What the above […]

As we’ve written before, Branding to a company is like reputation to a person. Everything from a logo design to how support answers the phone—branding is the first impression, the ongoing relationship, and essentially every interaction that your current and potential customer experience with your company or product(s). Marty Neumeier, renowned speaker and author of […]