Must-Know SEO Maintenance Tasks

Improving your site’s “crawlability” and long-term health Website maintenance is the Rodney Dangerfield of digital marketing, it gets no respect! Peeling the onion a layer deeper, SEO maintenance in particular is something you’ve probably never given the time of day. In our experience, great SEO starts can really be summarized into these three categories: Technical – Site […]

The Best Approach – Proactive E-Commerce Customer Retention Alright! Let’s talk Customer Retention. It’s a known fact retaining current clients costs a lot less than paying to gain new ones. In this post we’ll walk through strategies and tactics for understanding and retaining your ecommerce customers. Let’s go! Your business is always going to have […]

With the rise of ecommerce platforms, such as WooCommerce and Shopify, selling online has become more popular than ever before. Both companies and consumers have been adapting to online transactions, enjoying the convenience and savings from doing business digitally. In 2017, nearly 95% of Americans purchased something online and 51% of Americans actually prefer online shopping to in-store. So, with all of […]

Designing for the user experience entails more than just creating a usable product. A good design is pleasurable, thoughtfully crafted, makes you happy, and gets you immersed. Some things to consider when diving into the UX of your site and/or product is: Choices don’t always lead to higher user satisfaction You are NOT your users […]

Originally published May 1st, 2017. Updated June 20th, 2020 Yep, it sure can. Google Analytics can track link clicks but not without a little customization, first. Let us show you how. How to track Link Clicks with Google Analytics Custom Events To track link clicks in Google Analytics you’ll need to set up custom events. […]

A common goal for marketers and CEOs is to increase traffic to their website. However, all too often, digital marketing efforts follow the path of traditional SEO strategies. But traditional SEO strategies suck. It is still important to select keywords with a high average monthly search volume, have a targeted page, and include the keyword […]

More often than not, the written content of a website takes a backseat to an eye-catching design or slick functionality. Let’s face it: the way a website looks and feels are much more immediately apparent than fine-tuned, persuasive copy. At first glance, a couple of paragraphs simply look like words on a page: “Yep, those are […]

Blogging is a great way for businesses to generate organic traffic. Our Gravitate blog accounts for more than a quarter of our monthly unique visits. It seems that the more we write, the more traffic we get. It wasn’t always this way though. We didn’t really find our groove until about a year ago, and […]

When I was growing up my parents told me not to care what others thought of me and to continue being who I was. Sure, they were just my parents and maybe they didn’t phrase it as well as Dr. Suess, Bernard Baruch, or whoever it was that actually said: “Be who you are and […]

“Am I doing enough to market my facilities and physicians?” From hospitals to small clinics, we continually hear this concern from all types of health-care marketers. Thanks to the internet, the patient journey is “going digital”—especially during the research phase. Patients are better informed and empowered than ever before, and choosing a clinic or physician […]

New Vocab Update to Google Analytics I was running an Analytics report the other day with a client to discuss PageViews and Unique PageViews for a new cluster of landing pages we had created, but low and behold: The PageView data was gone! Instead there was something called Sessions. I hovered over the little question […]

What the Google Hummingbird Update Means for Vertical Marketers First, let’s do a quick recap on Google’s latest algorithm update. It’s well known by now that Google announced its Hummingbird update last September. This is the largest update since 2001, which many say is essentially an entirely new algorithm. Google is improving its ability to […]