<span class="archive__title-prefix>Posts Categorized:</span> Measure Results

Preparing for the future of your data is critical. This has been a long time coming. Google introduced Google Analytics 4 (GA4) in October 2020. After that, Google also announced that Universal Analytics (Google Analytics 3) will no longer collect or process new data on July 1, 2023, for standard properties. In an ideal world, […]

As we dive headfirst into a new year and we think about our own personal goals, it is also important to discuss goals and KPIs (Key Performance Indicators) with your marketing agency. You likely already have some goals and corresponding KPIs, but you can also look to your marketing agency for guidance heading into a […]

Improving your site’s “crawlability” and long-term health Website maintenance is the Rodney Dangerfield of digital marketing, it gets no respect! Peeling the onion a layer deeper, SEO maintenance in particular is something you’ve probably never given the time of day. In our experience, great SEO starts can really be summarized into these three categories: Technical – Site […]

The Best Approach – Proactive E-Commerce Customer Retention Alright! Let’s talk Customer Retention. It’s a known fact retaining current clients costs a lot less than paying to gain new ones. In this post we’ll walk through strategies and tactics for understanding and retaining your ecommerce customers. Let’s go! Your business is always going to have […]

Enhanced Channel Groupings in Google Analytics In this video Gravitate digital strategist Steven walks through Enhanced Channel Groupings in Google Analytics and how to set them up for improved tracking. Your data is wrong.* *Okay, your data is probably wrong… but by the end of this post, we hope you roll into your next marketing […]

With the rise of ecommerce platforms, such as WooCommerce and Shopify, selling online has become more popular than ever before. Both companies and consumers have been adapting to online transactions, enjoying the convenience and savings from doing business digitally. In 2017, nearly 95% of Americans purchased something online and 51% of Americans actually prefer online shopping to in-store. So, with all of […]

Designing for the user experience entails more than just creating a usable product. A good design is pleasurable, thoughtfully crafted, makes you happy, and gets you immersed. Some things to consider when diving into the UX of your site and/or product is: Choices don’t always lead to higher user satisfaction You are NOT your users […]

Originally published May 1st, 2017. Updated June 20th, 2020 Yep, it sure can. Google Analytics can track link clicks but not without a little customization, first. Let us show you how. How to track Link Clicks with Google Analytics Custom Events To track link clicks in Google Analytics you’ll need to set up custom events. […]

Finding More Meaningful Analytics What do you see when you look at this Google Analytics summary? Looks like business is spiraling into oblivion, right? Everything is down, fire this digital marketing agency immediately! Slow down and take a deep breath. There is a problem with basing business success on Analytics’ overview summaries. What the above […]

Google rolled out another new feature in December 2015 called Smart Goals that was aimed at helping to improve conversion tracking. Now that users have had a few months to learn it and form an educated opinion, it’s clear that Smart Goals is even more useless than “Active Users.” Google’s Inside AdWords blog pitches Smart […]

Content marketing is the process of planning, developing, and delivering content assets from a brand to a user in an effort to grow a company’s customer base. It is a subset of marketing that occurs in both digital and non-digital media. It is a hot item in the marketing world, but it has yet to be […]

Our agency doesn’t believe in using the word “like” when discussing design, content, or just about anything really—except maybe food and drinks. Rather than saying like, we replace it with statements such as “this color makes me feel” or “based off our users, I feel this would be more effective.” Though we strive to live […]