Marketing to generations that are older or younger than what you’re used to can pose a challenge when developing a strategic marketing plan. Not to mention, it’s time to start planning for a mature audience if you haven’t already. After all, it’s estimated that older people are expected to generate half of all urban consumption growth between 2015 and 2030. It’s true, aging isn’t glamorous, and selling products to make life easier for older adults isn’t always fun. But, with some adjustments, you can tailor your plan to a more mature audience. Here are four tips on how to market your product or services to older adults (hint: they probably don’t want to be called seniors).
Define your target audience
Drivers and inhibitors
Don’t make assumptions
Multi-channel marketing
Have questions on how to get started on marketing your product or service to a specific audience, including older generations? Get in touch! We’d love to brainstorm an approach that appeals to your specific audience.