Grow, baby, grow! What is growth marketing?
Simply put, growth marketing is a strategy used to drive sustainable growth for a business by focusing on customer acquisition, retention, and optimization. It is a holistic approach to digital marketing that combines data analytics and user experience to define an iterative, tailored strategy. Growth marketing focuses on achieving long-term success by understanding the customer journey, optimizing the product or service to meet customer needs, and leveraging data to inform experimentation. We love data and informed decision making (see #4 in the next section) which you’ll note in our blog on the digital marketing basics.