Establish a powerful digital experience custom-built to ensure maximum ROI for all your marketing efforts.
More customers, increased revenue, and peace of mind knowing you have a team of experts driving you forward.
Megan Cagigas , Senior Account Manager
Meet Megan. #boymom and mycophile who loves all things West Coast. Organization and details are her game, and keeping things on track is her passion. She's excited to work with clients who are looking to grow brand presence and awareness in the digital space through just about any avenue.
January 30, 2023 | Gain Knowledge
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Simply put, growth marketing is a strategy used to drive sustainable growth for a business by focusing on customer acquisition, retention, and optimization. It is a holistic approach to digital marketing that combines data analytics and user experience to define an iterative, tailored strategy. Growth marketing focuses on achieving long-term success by understanding the customer journey, optimizing the product or service to meet customer needs, and leveraging data to inform experimentation. We love data and informed decision making (see #4 in the next section) which you’ll note in our blog on the digital marketing basics.
You’ll want to have detailed goals outlined for each area and share them with internal and external stakeholders and partners so you are aligned. This sets clear goals and expectations at the start of your relationship and makes it easy to measure success. Common types of growth marketing include:
The list of KPIs below is not exhaustive, and each business should review and tailor them to the respective goals. Here are a few of the most common KPIs:
Here are a couple of common KPIs specific for retail and e-commerce:
Growth marketing is a great fit for any organization, large or small, that is looking to increase its customer base and grow its revenue. Depending on your business size and goals, there are many tactics you can use to drive growth.
Before you invest in growth marketing, you’ll want to consider the type of customers you want to reach, which channels you have access to, and the resources you have available. If you have the resources and the commitment to build a strategy that works for your business, then you should strongly consider growth marketing to meet your goals.
There are several qualities to look for when selecting an agency that fits your business. Firstly, experience. Select an agency that has a proven track record of success. Don’t be afraid to ask to see case studies of projects that meet the deliverables you’re looking to achieve. Be sure to find out what verticals or categories they specialize in and whether they have the expertise to deliver the results you are looking for.
A well-rounded growth marketing agency should be able to adjust its strategies and tactics to meet your specific needs and industry. Make sure the agency is transparent and communicative about its methods and results. Ask to meet the team you might work with to see if it’s a good personality fit. While it’s something you measure with your heart, a gut feeling of the team involved goes a long way in the relationship. This ties in with the transparency piece, but be sure to ask about and understand the pricing structure to ensure it’s in line with your budget.
Did I mention we’re quite experienced, have proven results, are communicative, transparent and an all-around good group of people to collaborate with?
Let’s do it!