So, what can you expect from the day-to-day of working with an account manager in marketing? Here’s a simple breakdown of how it goes here at Gravitate:
Liaise With the Client
The AM will schedule regular meetings based on your schedule preferences. These meetings could occur weekly, biweekly, or any other agreed upon cadence. Establishing a regular schedule will ensure no tasks fall between the cracks.
Schedule the Team
The AM will coordinate with their internal team and line up resources to get started on moving the needle based on short and long-term goals. They will schedule your agreed upon monthly hours to book time for digital marketing tasks, from on-page SEO to technical maintenance to keyword research.
Communicate Results and Timing
Regular updates will be provided to the client on progress via email or a meeting. The account manager will keep you in the loop so you always have a good handle on what’s coming down the pipeline next.
Make Adjustments Based on Data
It’s never enough! Continual fine-tuning and adjusting of goals based on data is the end game. Every month, our digital marketing strategists put together analytics reports showcasing how your site has performed over the past month. Using this information, your AM will help you parse out what it all means and determine the best next steps to continue growing your brand.
Repeat!
After an initial meeting with your AM, it’s time to get to work. Behind the account manager is a full dream team of people in various disciplines who are there to support all of your ambitions. This includes website developers, social media advertisers, paid search experts, conversion rate optimizers, graphic designers, content marketers, and more. Your new bestie will take time to do some initial research and work with their team to make recommendations based on their findings.
