Hobsons.com Redesign

There’s a lot of business advice out there for merging cultures after business acquisitions. But paths to consolidation of digital experiences are less clear, as evidenced by our most recent redesign project. With an appetite to move quickly, Hobsons came to us with 3 large, complex sites and the request for help presenting a clear value proposition for the brand and product lines.

A leader in education technology with more than 13,000 institutional partners, Hobsons’ solutions help improve college and career readiness, college recruitment and admission, and student success and advising to millions of students.

We’re always happy to support momentum, but not at the expense of a well-thought-out user experience and long-term goals. We know first-hand that researched recommendations will not only produce a website with a longer lifespan but will help improve conversions and ROI.

Combining websites requires a strong understanding of content, audiences, and goals across the platforms and teams. And the fun challenge for us is in leveraging information architecture to make this complexity appear simple in the end product.

With all the foundational content strategies live and a bright, refreshed visual brand to build upon, we’re continuing to take our dedication to user experience forward.

Keeping a careful eye on the analytics and user behavior, we’re now flexing our optimization muscles and are eager to continue enhancing the site’s performance as a marketing tool the Hobsons’ team can leverage for years to come.

We couldn’t have worked as efficiently without the trust of Hobsons. Our approach empowered us to work closely as a team, and we’re thankful for their collaboration and partnership – especially in a year as ludicrously unpredictable as 2020!