Hobsons’ solutions all center on empowering students to realize their goals — in school and beyond — so it was vital to build a platform that would empower their teams to market and deliver these solutions — on launch day and beyond.
The 3 in 1 Special
Chasing Waterfalls
To answer this purview and timeline goals, we met Hobsons’ team in Washington, D.C. with a proposal to approach launch in phases. With their buy-in, we focused first on developing a solid foundation for the main corporate site, with solution-based landing pages to house the main message of each subsite. Once the interim pages were blueprinted, designed, and moved into the development queue, our content strategy team shifted to the subsequent site to repeat the process.
Each site had a high volume of pages and content, so dedicating resources and focusing brain power was imperative to make sure we left no stone unturned. Waterfalling rollouts enabled us to move more quickly without sacrificing quality or long-term results.
The products all had strong standalone brand recognition, so we decided to keep those labels and visual cues prominent and keep wayfinding uncomplicated.
Check it out: Hobsons.com
Visualizing the phased approach…
Phase N+1
Our Thoughts
“Hobsons came to us with 3 domains and asked to strengthen their brand, user experience, and SEO in a consolidated environment. To meet these goals against a quick timeline, we established a roll-out plan for the foundational site. With our content blueprint in hand and Hobsons team on video, we launched what you see today across two phases, constructing a polished site experience and trusting partnership along the way!”
“From the beginning, Hobsons presented us with some challenges that would put our expertise to the test. How do you combine three robust product websites with distinct audiences and value into a single, effective website—all within a highly aggressive timeline? Well, you invest in the groundwork. From content strategy to conversion optimization we took the time to build a compelling, flexible foundation that pushes interested users to dive deeper into their specific challenges while concurrently holding the hand of wary users throughout Hobsons value and offerings.”
“Hobsons is an ideal Gravitate client. They have big goals and view digital as a primary tool in their path to achieving those goals. Their team has pushed us, and vice-versa, to find the best solutions and it shows in the work. ”