UTM’s: what do they mean, why do they exist, and more importantly, should you even care about them?
GREAT questions with surprisingly simple answers; they tell you exactly where a user is coming from. Seriously, it’s that simple. You can track users from ads, Tweets, referrals – you name it, a UTM can track it.
But let’s break it down a little more because a UTM doesn’t just tell where someone comes from and how. This can be distinguished by variables and parameters.