Engaging, relevant content is the backbone of all successful marketing. Whether we’re creating and managing the content for your business or setting your team up with tools and training—let us help you streamline content production and publication to meet both your immediate and long-term marketing goals.
Website Content Management
Well before a website project is launched, we invest a great deal of time into in many interdependent content management disciplines such as the content audit, content governance guidelines, the content migration, and even detailed editorial calendars. This ensures the website copy is not only relevant and on-brand, but also directly speaking toward your targeted personas throughout the sales cycle.
Digital Marketing Content Management
Armed with an exhaustive inventory of your current content, detailed content strategy recommendations, and polished messaging guidelines, our marketers roll-out iterative (often monthly or quarterly) content marketing plans and benchmarks for success based on your goals and areas of opportunity. These plans, in layman’s terms, specifically outlines what content should be featured where and for how long. Each plan is tracked in detail through our proprietary analytics tool so we can identify what content is engaging your customers and what could be improved.
Content Strategy Tools vs. Deliverables
Content folks—strategists, managers, aficionados—have several tools that we use to collect data and turn it into useful information. One of the most ubiquitous and flexible tools is a content audit spreadsheet.
If you ask a content strategist to send you the audit spreadsheet, we may be cautious about immediately zipping a file to you: this is our instinct to protect you from being overwhelmed.