Writing for People and Robots
Our SEO copywriting services have evolved to keep pace with the rapid changes to search engines. Traditionally, SEO copywriting stuffed keywords into walls of text, hoping to rank on the first page of Google. But times have changed. Now ranking factors are influenced more by what’s happening off the page, rather than on it. This is why your website copy needs to both engage your audience and build authority with search engines.
Our targeted, SEO-friendly web copy and ongoing digital marketing efforts surrounding content creation accomplishes resonates with both your audience and search engines. We like to think of it as writing for people and robots (the search engine algorithms). No keyword stuffing or black-hat SEO tricks. We communicate your knowledge on topics and balance that with research and keywords that we know audiences are searching for. The result is content that both resonates with your audience as well as builds your authority on Google and Bing.
Optimize Those Words
Before your new copy goes live, we complete our SEO checklist to ensure all technical optimization areas are met and that Google/Bing will crawl your copy, including:
- Title tags
- Meta descriptions
- Internal Links
- and more
Measuring SEO Copywriting
Once your new SEO copy is live, we will measure its performance in our content measurement software, Unifusion. We’re capable of clustering pages that target similar keywords in order to measure this cluster’s performance directly, outside of the rest of the website. Now we know the immediate value each page is bringing to your website.
With our proprietary software, we will be able to see the impact the SEO copy made to your marketing KPIs and even show an ROI for the content.
How SEO Fits In With Marketing Goals, Design Aesthetics, and Website Functionality
We covered the basics of SEO in our previous post. Today, we’re going to explore how this fits in with marketing goals, design aesthetics, and functionality. Knowing these basics of…
New Internet Marketing Strategies – The Future of SEO
Don’t Get Left Behind Google is working very hard at becoming human. At Gravitate, we’ve always promoted writing great content aimed at humans and not robots as the key to…