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Why Local PPC, SEO, and LSAs Are Game-Changers for Your Locations

Finding new residents for senior living facilities starts online. That’s where Local PPC, SEO, and LSAs come into play.

  • Local PPC (Pay-Per-Click): Drive instant traffic to your website with ads targeted to families searching for senior living options in your area.
  • Local SEO (Search Engine Optimization): Ensure your communities rank high on Google Maps and organic searches.
  • Local Services Ads (LSAs): Appear at the top of Google’s results with a trusted, pay-per-lead model.

The Result?

More calls, tours, and residents filling your locations—all from families who are ready to book.

What Gravitate’s Approach Can Do for You

  • Enhanced Visibility: Dominate Google search results and Maps with expert local SEO strategies.
  • Instant Results: Use PPC ads to target families actively searching for senior living solutions.
  • Trust Building: Gain trust with Google-verified LSAs and glowing reviews.
  • Better ROI: Get more value for every dollar spent by focusing on high-quality leads.
  • Stop Cannibalizing: Ad strategies that eliminate competing with your own locations.
  • Performance Insights: Our detailed reports show what’s working—and how we keep improving.
  • Direct-to-Strategist: Work directly with a strategist on your campaign – no middleman account managers.
  • Alignment Meetings: Bi-weekly performance reviews assure we’re always on the same page.

Our 4-Step Process for Success

1. Analyze Your Current Online Strategy

We audit your SEO rankings, PPC campaigns, and local ad performance to identify areas for improvement.

2. Optimize and Set Up

Enhance your Google Business Profile for maximum visibility.

Create optimized PPC campaigns targeting local audiences.

Set up and verify LSAs for high-intent leads.

3. Launch Targeted Campaigns

Run tailored ad campaigns and SEO strategies to drive traffic and generate leads.

4. Monitor, Refine, and Grow

Track performance, refine ads, and continuously optimize your SEO and PPC campaigns for long-term success.

 

Talk to our experts today!

Your Questions About Local PPC, SEO, and LSAs—Answered

  • What’s the difference between PPC and LSAs?
    • PPC ads appear across search engines and websites, while LSAs are pay-per-lead ads designed for trusted local businesses.
  • How does Local SEO work?
    • Local SEO optimizes your online presence to rank higher on Google Maps and local searches, driving more organic traffic.
  • Can you handle multiple locations?
    • Absolutely! Our agency has expertise in managing multi-location listings ensures consistency and efficiency across all your communities.
Happy senior couple using digital tablet for video conference and waving hand. Old man and smiling wife using digital tablet for video call with nephews or friends.

Senior Living Marketing Success

By creating a solid foundation of scalable marketing strategies, Gravitate drove consistent growth in lead volume and quality for a multi-location, national senior living provider. Understanding the healthcare field we were able to modernize their marketing and set them apart from the competition.

Case Study Coming Soon

Fill Your Senior Living Communities with Our Help

At Gravitate, we understand the unique challenges local senior living communities face in attracting residents, building trust with families, and maintaining a strong reputation in a competitive market.

Whether you’re striving to fill vacant units, showcase your compassionate care, or stay ahead in the digital age, our marketing expertise is designed to make your job easier—and much more effective.

Here’s why partnering with Gravitate is the smart choice:

1. Save Time and Focus on What Matters Most

Running a senior living community requires your full attention—caring for residents, managing staff, and creating a warm, welcoming environment. Adding marketing tasks to your to-do list can be overwhelming and detracts from your core mission.

By partnering Gravitate, you free up your time to focus on what you do best—providing exceptional care. We’ll handle everything from strategy development to implementation, so you don’t have to juggle one more thing.

How We Help:

  • Streamlined campaigns tailored to your unique community.
  • Professional management of social media, Google Ads, SEO, and more.
  • Data-driven insights and real-time reporting to keep you informed without the hassle.

Time is your most valuable asset—let us give it back to you.

2. Expertise That Delivers Results

Marketing senior living communities requires more than generic strategies. Families searching for senior care are making emotional, high-stakes decisions, and your marketing must reflect trust, empathy, and credibility.

At Gravitate, we bring 25 years of experience in helping senior living communities like yours stand out. Our proven strategies are backed by research and a deep understanding of what works in your industry.

Our Expertise Includes:

  • Creating compelling content that resonates with families and seniors.
  • Optimizing your online presence to rank higher in search results.
  • Using paid ads to target the right audience at the right time.

With Gravitate, you’ll attract more residents and build lasting relationships with families.

3. Cutting-Edge Tools and Technologies

Digital marketing is constantly evolving, and staying on top of the latest trends and tools is time-consuming. Gravitate keeps your community ahead of the curve with innovative technologies that drive results.

Our Tools in Action:

  • Advanced analytics to track performance and ROI.
  • CRM integrations for seamless lead management and follow-ups.
  • AI-driven advertising tools to maximize efficiency and reach.

Let us handle the tech—so you don’t have to.

4. Cost-Effective Marketing Solutions

Hiring an in-house marketing team can be costly—not just in salary but also in training, software, and time. Gravitate provides access to a full team of marketing professionals for a fraction of the cost, giving you the expertise of an entire agency without the overhead.

Why This Saves You Money:

  • No need to hire or train additional staff.
  • Scalable solutions to fit your budget.
  • Measurable results to ensure every dollar spent is working hard for you.

Invest smarter in your marketing efforts with Gravitate.

5. Build a Trusted, Local Partner

We’re not just another marketing agency—we’re your local partner. Gravitate understands the unique needs and challenges faced by senior living communities in your area. We’re here to help you connect with local families and become the trusted choice for senior care in your community.

Our Local Focus Means:

  • Campaigns designed with your region’s audience in mind.
  • In-depth understanding of local competitors and trends.
  • Personalized support from a team that truly cares.

With Gravitate, you’re never just another client—you’re a valued partner.

6. Proven Track Record of Success

We’ve helped senior living communities just like yours achieve incredible results. From increasing occupancy rates to boosting online reviews, Gravitate has a track record of delivering marketing strategies that work.

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Who We Are & Why We’re Different

For over 25 years, our agency has partnered with companies to deliver ROI through redefining their digital experience. Our team of 20+ experts works as an extension of your own, crafting marketing efforts that bring in results—without the fluff.

From Our Clients

sean messham

Ubuntu Travel has thoroughly enjoyed our journey with Gravitate Design. As a small family-run luxury travel company, we pride ourselves on personal and intimate connections. We needed a Digital Marketing Agency that worked and felt just as emotionally involved in safaris in Africa as we do. The Gravitate Design team does this so well, that at times we have to remind ourselves that they are a third-party agency. Our digital growth and success are equally theirs, and we feel supported at every junction by their teams.

Sean Messham, Marketing Manager Ubuntu Travel Group

Our new website is not only beautiful but is also providing a smooth and simple shopping experience for our customers—a complete turnaround for us. After seeing and experiencing the website redesign process with the team, it was a no-brainer for us to continue working with Gravitate on digital marketing and optimization.

Ashley Latimer, VP of Marketing CariFree

Working with Gravitate is a good business decision. Their team brings a blend of teamwork, critical analysis, and clear communication. They take the time to understand our needs and deliver thoughtful, strategic solutions that consistently exceed our expectations. We’ve appreciated their collaborative approach and their ability to break down complexity. Above all, they are just good people—genuine, dedicated, and a pleasure to work with. We look forward to continuing this strong partnership.

J.D., Marketing Manager Trailer Station USA
Sean Wilcox, SVP of Marketing at Rafay

Our board recognizes that 20% of Rafay's 2021-22 revenue can be attributed to Gravitate's work.

Sean Wilcox, SVP of Marketing Rafay Systems

My team partnered with Gravitate to create a brand new website for the university. University sites are complex and quite a large feat. The Gravitate team was extremely attentive, knowledgeable, and adaptive in their collaboration throughout the strategy, design, and development process. Their expertise led to valuable UX, clear navigation and functionality, and ease for my team to be able to design pages and manage content updates after launch.

Alyssa Trulen Former MU Marketing Lead
Laura Walker from Aequor

We want to give everyone at Gravitate a huge shoutout and a major THANK YOU for the exceptional work you’ve done for us since day one! The sophistication of design and the superb professionalism of your team in providing excellent customer service is impressive. [...] You all have really captured and reflected who we are as a company and as a brand. We can’t wait to share the site with the world. We’re grateful to have Gravitate on our side as we continue to grow.

Laura Walker, Marketing Strategist Aequor Healthcare Staffing