A custom design experience tailored for maximum ROI on your marketing efforts.
Multi-channel, blended search strategies for full-funnel lead generation.
Mountainwood Homes is a family-owned design-build firm specializing in high-end remodeling and custom homes across the Portland, Oregon metro area. We partnered with Mountainwood in 2020 to launch a new website.
That engagement quickly evolved into a long-term, full-service marketing relationship focused on sustained growth, lead quality, and measurable revenue performance.
Industry:
Services:
Visit Site:
11x
Return on Ad Spend with Google Ads
40%
average lead-to-site visit rate from Google Ads
The Gravitate team truly feels like an extension of our marketing department. We’ve worked together long enough to be in a strong rhythm, with clear roles on both sides. Their consistent, dedicated support each month keeps our website and marketing efforts running smoothly without missing a beat. We’ve seen strong results from the partnership because both teams are aligned on the same goals and put in the time to review, refine, and improve. That shared commitment keeps everything moving forward and performing at a high level.
Mountainwood didn’t need more leads. They needed the right ones.
As a premium remodeler, their growth depends on attracting homeowners with the budget, intent, and timeline to take on complex, high-value projects. Broad traffic and low-intent inquiries created friction for the sales team and diluted marketing performance.
Google Ads was already a meaningful source of leads, but without clear visibility into which campaigns actually turned into revenue, it was difficult to scale with confidence. At the same time, the business had momentum from a newly launched website, but needed ongoing CRO and content improvements to convert traffic into qualified opportunities.
Layer in a long, consideration-heavy sales cycle, and it became clear that growth required more than lead generation. It required a coordinated system that could attract, qualify, and nurture the right audience over time.
We built a connected marketing system designed to generate qualified leads quickly while improving performance over time. Paid search, SEO, CRO, paid social, and email operate as a single system, with performance measured against actual project revenue, not surface-level metrics.
Working closely with Alicia and the Mountainwood team, we track the full lifecycle of a lead from first click through closed project. That visibility allows us to identify which campaigns drive real revenue, refine targeting, and reallocate budget toward what’s working.
Campaigns are optimized based on outcomes, landing pages are refined using real user behavior, and nurture strategies support a longer sales cycle. The result is consistent, scalable performance, including 11x return on ad spend (ROAS) on Google Ads in 2025. Not a one-off spike, but the outcome of continuous refinement over multiple years.
Paid search wasn’t treated as a lead channel. It was treated as a revenue channel.
We worked closely with Alicia and her team to track the full lifecycle of a lead, from initial click through to closed project. That visibility made it possible to move beyond platform metrics and understand exactly which campaigns, keywords, and audiences were generating real revenue.
With that foundation in place, campaign management became more precise. Budgets shifted toward proven performers, bids were adjusted based on seasonality and demand, and brand presence was consistently protected in a competitive market. The result wasn’t just efficiency. It was scale, with 11x ROAS on Google Ads in 2025 as a clear reflection of how the system performs when it’s dialed in.
The website didn’t stay static after launch. It became a place to test, refine, and improve how users move toward conversion.
Instead of relying on assumptions, we used heatmaps, session recordings, and funnel analysis to see how people were actually interacting with the site. Small friction points added up quickly, whether it was unclear messaging, missed CTAs, or pages that didn’t align with user intent.
Those insights translated into ongoing updates across the site and more focused landing pages for paid campaigns. The changes weren’t dramatic all at once, but over time they improved both usability and the quality of leads coming through.
Showing up in search results is table stakes. Showing up for the right searches is where the work happens.
We focused on aligning Mountainwood’s presence with high-intent queries in the Northwest market. That included technical improvements like local schema, but also deeper content work, expanding and refining service pages so they matched how homeowners actually search.
The combination of technical SEO and content development has steadily strengthened visibility in both organic results and local listings, supporting consistent inbound traffic that complements paid efforts.
Most homeowners don’t decide on a remodel after a single interaction. It takes time, research, and a level of trust that can’t be rushed.
Paid social helped build that familiarity. Campaigns leaned heavily on visual storytelling, showcasing finished projects, walkthroughs, and before-and-after transformations to give people a clearer sense of the work.
From there, targeting did the heavy lifting:
Promoting “Expert Hour” events gave potential clients a low-commitment way to engage, helping bridge the gap between early interest and serious consideration.
There was no shortage of contacts in Mountainwood’s database. The issue was what happened after someone entered it.
We introduced structure where there wasn’t any, building out sequences that reflected how people actually move through the decision process. New leads received a proper introduction, past clients were re-engaged with thoughtful follow-ups, and segmentation allowed messaging to feel more relevant instead of generic.
Over time, those touchpoints added continuity. In a category where decisions can take months, staying present without being intrusive makes a measurable difference in who reaches out when they’re ready.
After more than five years of ongoing partnership, the strength of this engagement shows up in performance, not just process.
By aligning strategy, execution, and revenue data across channels, Mountainwood now operates with a system that consistently identifies and scales what drives real project value.
Campaigns aren’t optimized in isolation. Each channel feeds the next, creating a compounding effect across the entire funnel.
That shows up clearly in the numbers: 11x ROAS on Google Ads in 2025, alongside continued gains in traffic and engagement, including 71% growth in active users and a 47% increase in key conversions in early 2026.
The outcome isn’t just more activity. It’s a higher volume of qualified opportunities and a marketing system that continues to produce measurable return.
This account is an incredibly fun mix of creatively thinking outside the box with detailed, data-driven analysis. Working closely in-sync with Alicia to see end-to-end results of our marketing efforts allows us to really drive home positive results.
I’ve been working with the Mountainwood Homes team since I started at Gravitate as an intern. It has been amazing to see the growth on the account, and I’m excited to see where the future goes from here!
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