A Dedicated Optimization Team

Improving your websites Conversion Rate Optimization is no small undertaking and often requires many different skills such as visual and UX design, copywriting, development, technical and non-technical strategy, and project management.

This is us, a team who takes pride in improving every touchpoint of conversion optimization. We want to know what your goals are and we want to put everything we have into hitting those goals.

Since redesigning our site in early 2017, our online sales have increased by 50%, largely due to the changes Gravitate implemented. Our new website is not only beautiful, but is also providing a smooth and simple shopping experience for our customers, a complete turnaround from our previous website. I’m not sure how we did anything before working with them!

Ashley Latimer, CariFree

Our Process

Overall we aren’t keen on ONLY optimizing a single landing page, conversion point, or web page. We take the entire user journey into consideration and eliminate any friction that the user may experience before and/or after conversion, yes there is more after.

We not only look at the journey of the user when they are on your website, we look where they came from, where they might go, and what happens after the full conversion cycle is complete.

Using science, data insights, analytical feedback, and experience we form hypotheses, plan, and build a strategy to optimize your user’s conversion path.

We then implement our strategy, listen and watch its performance, measure it, adjust if needed…rinse and repeat. We are geeks for improving conversions!

Conversion Rate Optimization Tactics and Tools

Here are some tactics and tools we use to improve conversions.


  • A/B Testing
  • Multivariate Testing
  • Post-conversion surveys
  • E-commerce cross-selling
  • User Experience Audit
  • Data Insights Audit


  • Google Optimize
  • Heatmap tracking
  • Surveys
  • User testing
  • Video tracking
  • Google Analytics


For CariFree, Gravitate is proud to be far more than just a website developer. Our relationship began by overcoming a handful of urgent technical challenges and grew into our current, long-term partnership which—if we’re being honest—truly reflects the ideal client/agency relationship.

Read Case Study


Ready to start a project or really curious about our process?

Drop us a note or give us a call (888) 217-9502; we’re happy to answer all your questions.

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