A custom design experience tailored for maximum ROI on your marketing efforts.
Multi-channel, blended search strategies for full-funnel lead generation.
Chelsey Wyatt , Senior Digital Strategist
Chelsey Wyatt is a PNW native who has spent over three years specializing in Paid Social Ad Strategy for both large enterprise or start-up level companies. She functions as a strategic partner who loves combining humor and positive thinking and brings the brightest attitude to even the toughest client calls. There's no challenge she won't meet head on.
On days off you can find her wine-tasting with friends, walking her dog around town, spending time with family, reading, or playing video games to unwind.
October 17, 2025 | Gain Knowledge
We went to Adweek 2025, so our clients didn’t have to.
If Adweek 2025 had a headline, it’d be this: data is the fuel, AI is the engine, and human relevance is the destination.
Across sessions from Meta and TikTok to Reddit, LinkedIn, and Amazon, the consistent advice was to strengthen your first-party data foundation, leverage AI for speed and scale (not as a replacement for people), and design creative that respects how buyers actually discover, evaluate, and decide today.
You might be asking, “What does that mean for my team and resource planning for 2026?”
The answer is to invest time and resources into conversion APIs and AI tools to help avoid bottlenecks and speed up workflows for your team.
If you need a fast diagnostic of your data, creative, and channel mix, our Marketing Audit is a good starting point.
Platform AI is only as good as the signals you send it. Server-side events, clean IDs, and consent-aware tagging improve match rates, bidding, and personalization, enabling the algorithm to learn.
Why it matters: Your platform AI can’t optimize what it can’t see.
Use AI to speed the busywork—variants, cutdowns, localization, intent tagging—while people own voice, context, and judgment. 71% of executives think AI will revolutionize their business [AI & the New Rules of Connectivity, Adweek 2025], and 78% of marketers (and social users) want clear AI disclosures—scale is great, trust is greater [GenAI Creative & Disclosure Trends, Adweek 2025].
Discovery no longer starts on one engine. TikTok acts like a search layer for early research: 1 in 4 users start a search within 30 seconds of opening the app, and 84% of TikTok searches happen in exploration/evaluation [TikTok Market Scope, Adweek 2025].
Buyers compare before they convert. Treat the mid-funnel as the place where you remove doubt and help them choose. Keeping key pages fresh matters—see our guide on How Often Should You Update Your Website.
High-intent consideration audiences can show 14–16× higher conversion within 30 days when activated [TikTok Market Scope, Adweek 2025].
New features (e.g., Business AI, click-to-message flows) can drive lift, but they also misfire—especially right after release.
If you’re mapping these moves against your overall plan, our guide to Top B2B Digital Marketing Strategies lays out how the channels work together.
Prioritize event mapping, consent review, and cleaning up CRM/CDP to sync with ad platforms so you can see the full impact of digital.
How to apply: Use native conversion APIs in your stack and engage an implementation partner to accelerate setup and QA.
Treat TikTok, Reddit, and LinkedIn like search: publish short Q&A videos across paid. For B2B, our LinkedIn Ads Management helps you stand this up quickly.
Use TikTok Ads to scale reach, target intent, and learn faster; reuse the same scripts on channels that prioritize video.
How to apply: Pair paid social with paid search by turning top search queries into short video topics, then run them across multiple channels.
If you’re structuring budgets/creative across channels, this guide helps: Paid Social Media Advertising.
Close the gap between brand and performance by putting UX and the customer journey first. Understand pain points and accelerate the path from consideration to decision.
How to apply: Invest in content, product/landing pages, and reporting that tracks evaluation behavior and assisted conversions.
Meta: Business AI pilots, click-to-message flows; test in controlled cohorts and log failure modes. See our Facebook Ads Management for buildout and guardrails.
TikTok: Treat as search; pair Smart/automation with creator content and explicit keywording; measure assisted conversions.
Reddit: Pair paid with light community engagement; mine threads for FAQs and objection handling; great for mid-funnel proof.
LinkedIn: Short-form B2B video and POVs; lead gen + website conversions with CRM feedback loops. Need structure? See our LinkedIn Ads Management.
Amazon/CTV: AI helps small teams scale creative; CTV access is widening beyond big-budget brands into all vertices.
Turn this playbook into results with our standard 6-month growth program. We’ll help implement conversion APIs and clean event tracking, launch highly relevant, results-driven ads across all channels relevant to your prospects. You’ll get a clear dashboard, bi-weekly calls, and accountable outcomes: stronger signals, higher-intent traffic, and more assisted conversions.
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