What Is a Web Crawler and How Do They Work?

Web crawler sounds like the discarded name for a Spider-Man sidekick, but it’s actually a program used by search engines to look at almost every single thing on the internet. Our vote on the name would have been “All Seeing Eye” or “The Bug Which Knows” or something cool like that, but we didn’t create […]

The concept of “work smarter, not harder” isn’t new to the business world. It’s all over inspirational posters, coffee mugs, face tattoos — it’s practically scripture. I believe it’s thrown around too loosely. We write it off as another clever proverb that’s easy to say but damn near impossible to implement. Half of my career […]

Google Analytics 4 Changes Everything If you’re just hearing the news, Google Analytics has recently announced a major update to their product. Google Analytics 4 (or GA4 for short) is now the default property type for all Google Analytics accounts moving forward, and there are some major changes to be aware of. To be frank, […]

Improving your site’s “crawlability” and long-term health Website maintenance is the Rodney Dangerfield of digital marketing, it gets no respect! Peeling the onion a layer deeper, SEO maintenance in particular is something you’ve probably never given the time of day. In our experience, great SEO starts can really be summarized into these three categories: Technical – Site […]

If you have not yet sampled this particular brand of digital marketing alphabet soup, PPC stands for “Pay Per Click”, and it’s the paid-for equivalent of a high organic ranking on Google or Bing. In this article, we’ll delve into what a paid search ad campaign looks like, give you some marketing pointers that’ll help […]

Design reviews are crucial in a website project because they lead to valuable discussions that can reveal important questions and unforeseen problems. This process can be challenging for clients. Some folks don’t know website lingo and struggle to articulate their thoughts, while others find it difficult to manage multiple decision-makers who compete for a voice […]

What Is CRO (Conversion Rate Optimization)? Conversion rate optimization (CRO) is the process of increasing the percentage of website visitors converting on your site. Conversions are unique to each entity, but some common examples are filling out a form, becoming a customer, clicking a button, or making a purchase. The CRO process involves understanding how […]

How the Best B2B Companies Approach Content Marketing It’s 2020; get your B2B content marketing act together! We’re at a point where there are no more excuses for presenting lackluster experiences to your customers. B2B companies who take a tailored content approach are the same companies winning and retaining consumers at a higher rate than […]

Since you’re reading this, you’re either a marketer working at a nonprofit, or you’re the volunteer who got saddled with a shoestring budget and lofty expectations. Odds are, you’ve felt the push to churn out creative marketing ideas for your nonprofit organization to make up for a smaller-than-you’d-like marketing budget. And that probably feels like […]

Big companies know that a good brand activation campaign will get thousands, if not MILLIONS of new eyes on an ad in a single day. They do it all the time. What’s brand activation you ask? Simply put, A brand activation campaign is when a business does something out-of-the-box that creates a buzz for itself. […]

SEO Is Simple, but It Sure Is Difficult. If you are a part of a SaaS startup and this isn’t your first rodeo, then you know just how important SEO can be for a successful digital marketing strategy. If you know how important SEO is to a digital marketing strategy, then you probably also know that it’s […]

Now Is the Time to Develop a Strong SEO Strategy — One That Lasts On March 11, 2020, the World Health Organization announced that COVID-19 would be characterized as a pandemic — sending a shock wave across the United States and the globe. As more and more individuals stayed home from work, businesses across all […]