On-Page SEO Best Practices Guide

On-Page SEO: What Makes a Page Rank Well? While there are a number of ranking factors that go into a great SEO strategy, having proper on-page best practices implemented is a fundamental requirement for ranking potential. In our world, it’s not good enough to post just content and be done with it. We’ve been fortunate […]

Getting Started with Google Analytics Event Tracking in Tag Manager UPDATED: 5/22/2020 Google Analytics event tracking gives you endless possibilities to track clicks, scrolls, form submits and many other behaviors as “events” that can get passed to your Google Analytics property for review. Implementing Google Analytics event tracking can be tedious, especially if you are […]

Nowadays, we are constantly bombarded with ads telling us we can build a website by just picking the right platform and dragging and dropping. The big players in the DIY website market —such as SquareSpace, GoDaddy, or Wix—spend huge amounts of money trying to convince consumers that their product guarantees a beautiful, successful website. At […]

The Best Approach – Proactive E-Commerce Customer Retention Alright! Let’s talk Customer Retention. It’s a known fact retaining current clients costs a lot less than paying to gain new ones. In this post we’ll walk through strategies and tactics for understanding and retaining your ecommerce customers. Let’s go! Your business is always going to have […]

Originally published March 1st, 2017 Updated April 1st, 2020 Geolocating Carmen Sandiego Have you ever heard of the game Where in the World is Carmen Sandiego? Even if you haven’t, you can pretty much infer that the premise is to find someone by searching around the globe. That was the ’80s, though. Today, we use […]

What are user personas? Simply put, user personas are representations of user groups on your website. They describe real users with real needs and their expectations when interacting with your site. Crafting personas should be one of your first steps prior to starting a new project or launching a campaign. Your company will undoubtedly have […]

SEO for Local Business … What Gives? If you’re a local business, showing up in the right places on Google is crucial for driving website traffic which in turn drives sales. Whether you’re an offsite service-area business or a restaurant with a brick-and-mortar location, there are a number of things you can do to improve […]

We’re pretty lucky at Gravitate, we meet great people and talk to new, potential clients on a daily basis—all since 1999. One thing that’s remained consistent through all of the changes in design trends, platforms, flash animations, and conversion techniques: clients always want to get their site in front of more people. What’s the phrase […]

Enhanced Channel Groupings in Google Analytics In this video Gravitate digital strategist Steven walks through Enhanced Channel Groupings in Google Analytics and how to set them up for improved tracking. Your data is wrong.* *Okay, your data is probably wrong… but by the end of this post, we hope you roll into your next marketing […]

As web developers, we have an array of tools available to measure the performance of the sites we build. Tools like PageSpeed Insights, YSlow, and Pingdom have been our go-tos for years — yet something has never been quite right. How many times have you seen a site with poor metrics load in what seems […]

Meet the Client Corinthian Marine has been designing and manufacturing marine-grade carpeting, boat flooring, and boat mats for more than thirty years. A division of Corinthian Textiles, Corinthian Marine has offices around the country and sells nationwide, both directly to consumers and through its network of dealers. While business is steady, growth has flattened year-over-year and […]

POST UPDATED ON: 7/30/2020 ORIGINAL POST DATE: 10/6/2017 Have you ever noticed that some of the websites you visit show a little padlock icon in your browser, or maybe you’ve noticed some sites starting with HTTPS instead of HTTP? It used to be that you primarily saw these signals when you were signing with a […]