<span class="archive__title-prefix>Posts Categorized:</span> Measure Results

Preparing for the future of your data is critical. This has been a long time coming. Google introduced Google Analytics 4 (GA4) in October 2020. After that, Google also announced that Universal Analytics (Google Analytics 3) will no longer collect or process new data on July 1, 2023, for standard properties. In an ideal world, […]

As we dive headfirst into a new year and we think about our own personal goals, it is also important to discuss goals and KPIs (Key Performance Indicators) with your marketing agency. You likely already have some goals and corresponding KPIs, but you can also look to your marketing agency for guidance heading into a […]

Improving your site’s “crawlability” and long-term health Website maintenance is the Rodney Dangerfield of digital marketing, it gets no respect! Peeling the onion a layer deeper, SEO maintenance in particular is something you’ve probably never given the time of day. In our experience, great SEO starts can really be summarized into these three categories: Technical – Site […]

The Best Approach – Proactive E-Commerce Customer Retention Alright! Let’s talk Customer Retention. It’s a known fact retaining current clients costs a lot less than paying to gain new ones. In this post we’ll walk through strategies and tactics for understanding and retaining your ecommerce customers. Let’s go! Your business is always going to have […]

Enhanced Channel Groupings in Google Analytics In this video Gravitate digital strategist Steven walks through Enhanced Channel Groupings in Google Analytics and how to set them up for improved tracking. Your data is wrong.* *Okay, your data is probably wrong… but by the end of this post, we hope you roll into your next marketing […]

With the rise of ecommerce platforms, such as WooCommerce and Shopify, selling online has become more popular than ever before. Both companies and consumers have been adapting to online transactions, enjoying the convenience and savings from doing business digitally. In 2017, nearly 95% of Americans purchased something online and 51% of Americans actually prefer online shopping to in-store. So, with all of […]

Designing for the user experience entails more than just creating a usable product. A good design is pleasurable, thoughtfully crafted, makes you happy, and gets you immersed. Some things to consider when diving into the UX of your site and/or product is: Choices don’t always lead to higher user satisfaction You are NOT your users […]

Originally published May 1st, 2017. Updated June 20th, 2020 Yep, it sure can. Google Analytics can track link clicks but not without a little customization, first. Let us show you how. How to track Link Clicks with Google Analytics Custom Events To track link clicks in Google Analytics you’ll need to set up custom events. […]

Content marketing is the process of planning, developing, and delivering content assets from a brand to a user in an effort to grow a company’s customer base. It is a subset of marketing that occurs in both digital and non-digital media. It is a hot item in the marketing world, but it has yet to be […]

Have you recently hired a firm to help redesign your site or to make significant changes to help with usability and conversions? If so, don’t be surprised if your page views are down, your time on site goes down, and your bounce rate is higher when you later look at Google Analytics. If you have […]

You likely know all about LinkedIn profiles and perhaps the pesky “Please add me to your LinkedIn network” email notifications from strangers, but LinkedIn usage from brands big and small remains an often-overlooked piece of social media strategy. Given the cost of entry ($0), the setup time involved (very little) and the digital footprint benefit, […]

A common goal for marketers and CEOs is to increase traffic to their website. However, all too often, digital marketing efforts follow the path of traditional SEO strategies. But traditional SEO strategies suck. It is still important to select keywords with a high average monthly search volume, have a targeted page, and include the keyword […]