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    Originally published May 1st, 2017.
    Updated July 23, 2018

    Yep, it sure can. Google Analytics can track link clicks but not without a little customization, first. Let us show you how.

    How to track Link Clicks with Google Analytics

    To track link clicks in Google Analytics you’ll need to set up custom events. There are a few ways though:

    Event tracking simply applies a hot element on the page and whenever a user clicks on that element, it sends a singal to Google Analytics. This is helpful for tracking:

    • File Downloads
    • Video Engagement
    • External Link Clicks
    • Internal Link Clicks
    • Email Link Clicks

    Additionally, when setting up event tracking you will be able to add categories, actions, labels to see specific link information or high-level link click information.

    Tracking Link Clicks with Event Tracking vs Virtual Pageviews

    You are also able to use virtual pageviews to track link clicks however, this technique may cause problems elsewhere. One of the more common problems is skewing content report data. If you track link clicks with virtual pageviews, then your content reports will show more pages on your site than there actually are.

    Viewing your Link Clicking Data

    Once logged into Google Analytics, navigate to Behavior > Events > Overview

    tracking link clicks with google analytics

    There you will be able to view your event categories.

    event tracking link categories

    Click on the category “Links” and select event label and there you will be able to see the specific links clicked on your website. Additionally, by collecting this data you will be able to create custom segments in Google Analytics to view the behavior of these audience members if needed.

    link clicks event label