<span class="archive__title-prefix>Posts Categorized:</span> Plan a Project

What is full-funnel marketing? Discover how to boost your conversions, engagement, and ROI with our expert-backed strategy guide. You are on a mountain overlooking a large landscape covered with green evergreen trees, and at the bottom, a flowing river rapidly pushes the water towards its overall destination; the ocean. This remarkable view is your marketing […]

While the visual portion of the website might be what initially captures a visitor’s attention, focusing strategy towards the UX elements are often crucial to a website’s success. Key Components in Website Design The three key components of any website are: Visual Design, Information Architecture, and Interaction Design. These three elements work together to create […]

So, you recently hired an agency to build a new website and improve your online presence. Congratulations! Designing a new website is an exciting time for any business, but it’s demanding and may require a lot of work for your team. Internal preparation is paramount, as it allows you to get the most value out […]

At Gravitate we design with and often recommend using Google fonts. There are almost 1000 to choose from, they load quickly on a webpage, and – best of all – they are completely free to download and use! With all of the options available, it’s not always easy to choose the right typeface for your […]

Why should website best practices matter for your firm? Aren’t attorneys, lawyers, and other law professionals often found via word of mouth? While some of your clients may have been referred to you, they were likely to spend time online researching your, and possibly others, firm’s website. On Google alone, there were just over 12,000 […]

Since you’re reading this, you’re either a marketer working at a nonprofit, or you’re the volunteer who got saddled with a shoestring budget and lofty expectations. Odds are, you’ve felt the push to churn out creative marketing ideas for your nonprofit organization to make up for a smaller-than-you’d-like marketing budget. And that probably feels like […]

What are user personas? Simply put, user personas are representations of user groups on your website. They describe real users with real needs and their expectations when interacting with your site. Crafting personas should be one of your first steps prior to starting a new project or launching a campaign. Your company will undoubtedly have […]

Have you ever considered how many of our decisions are guided by trust? We select a college because we trust the U.S. News & World Report Best Colleges rankings. We accept a job offer because we trust those we’ve interviewed with to accurately represent the organization. We relocate to a new area because we trust […]

As we’ve written before, Branding to a company is like reputation to a person. Everything from a logo design to how support answers the phone—branding is the first impression, the ongoing relationship, and essentially every interaction that your current and potential customer experience with your company or product(s). Marty Neumeier, renowned speaker and author of […]

Website projects are no small undertaking. Getting management and stakeholders to sign off on the project is probably the first obstacle you have had to overcome. Once you have made the decision to invest in a redesign and build a new website, there is no going back! At this point, you have stakeholders on board […]

HOW TO GATHER AND EVALUATE WEBSITE RFP RESPONSES This is the second of two posts on how to find a digital marketing agency by using an RFP. You can read part I here. If you’re like most marketing professionals, back in school you had way more multiple-choice tests than essay tests, right? We all know that […]

One of the hardest things for companies to do is predict is how long their new site will take to build and launch. That makes sense, right? These companies don’t build sites themselves, so they have no way to know what’s realistic. There’s also a reason they want to redesign their site – their current site […]