A custom design experience tailored for maximum ROI on your marketing efforts.
Multi-channel, blended search strategies for full-funnel lead generation.
At Gravitate, we turn Meta advertising—across Facebook, Instagram, Messenger, and more—into a consistent revenue channel. Backed by strategy and powered by creative, our campaigns focus on what matters most: more leads, higher sales, and measurable return on ad spend.
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Since 1999, we’ve helped businesses grow smarter through performance-focused marketing. In 2025 and beyond, Facebook Ads remain one of digital’s most effective tools—but only when managed with intent. Without the right strategy, Meta can drain your budget with little to show for it.
That’s where we come in:
After struggling with lackluster returns in a crowded market, Scratch & Peck Feeds partnered with Gravitate to overhaul their paid media strategy. Through targeted seasonal campaigns, strategic retargeting, and continuous optimization across Facebook and Instagram, we achieved an 8.9x return on ad spend—transforming social into a high-performing revenue channel.
For Ubuntu Travel, we transformed paid social into a high-converting channel by combining refined interest targeting with visually rich, zip-code-based campaigns on Facebook and Instagram. The result? Consistent $30–$40 cost-per-lead for trips worth 200x more—and a 94% increase in total conversions, with a 24% drop in cost-per-acquisition year over year.
With over 3 billion monthly users across Facebook and Instagram, Meta offers unmatched scale. But reach alone doesn’t equal revenue—especially with ever-changing algorithms and shifting audience behaviors.
Many in-house or DIY efforts struggle to generate consistent results. That’s where professional Facebook ads management services come in. At Gravitate, we bring structure, strategy, and clear performance tracking to every campaign—so your Meta ads actually work.
Meta advertising success doesn’t come from guesswork or generic templates—it comes from a strategic, human-first approach rooted in transparency, performance, and real partnership. At Gravitate, we’re a Facebook ads agency that treats your business goals like our own.
We don’t just manage campaigns—we build and evolve them, optimizing every lever from creative to targeting to ROI tracking. Whether you’re focused on lead generation, ecommerce sales, or full-funnel brand growth, our Meta ads management spans Facebook, Instagram, Messenger, Reels, and WhatsApp to meet your audience where they are and drive results that matter.
We don’t believe in short-term wins that fizzle out. Our team operates as an extension of yours—focused on aligning strategy with your evolving goals.
From onboarding to weekly check-ins, we stay in step with your team to ensure that your ad strategy grows alongside your business.
We invest in your success as if it were our own, and that shows in how we plan, communicate, and optimize over time.
You won’t get siloed reporting or automated dashboards without context. We provide clear, actionable insights backed by ongoing dialogue—so your team knows not just what’s happening, but why.
Whether it’s a KPI shift or creative pivot, we’ll walk you through our thinking so you’re never left guessing. It’s data and strategy, delivered with transparency and context.
Meta platforms evolve fast—and your campaigns need to keep pace.
Our team actively monitors performance trends, tests new audience segments, rotates creatives to combat fatigue, and adjusts spend in real time.
Nothing is left on autopilot. Every decision is made with fresh data and a clear performance benchmark in mind.
We don’t just think in Meta. If your business is ready to expand, we’ll help you build an integrated strategy that supports all your digital touchpoints.
Meta ads often work best when paired with complementary platforms like LinkedIn Ads Services for B2B lead generation or Microsoft Ads Services for expanding paid search reach beyond Google.
We’re already planning how to connect those dots—so your ad strategy grows as your business does.
Working with Gravitate is a good business decision. Their team brings a blend of teamwork, critical analysis, and clear communication. They take the time to understand our needs and deliver thoughtful, strategic solutions that consistently exceed our expectations. We’ve appreciated their collaborative approach and their ability to break down complexity. Above all, they are just good people—genuine, dedicated, and a pleasure to work with. We look forward to continuing this strong partnership.
We especially love how everybody we worked with at Gravitate hasn't kept us in the dark. You guys have been super transparent about the whole process, and we feel like you're skilling us up in our own internal capacity for things and understanding things as well. On the development side, Blake has been just amazing with that. It's just been a fantastic experience overall. And the level of customer service that we get from you guys, it's been amazing.
Meta advertising is more than running a few boosted posts and hoping for clicks. At Gravitate, we treat your Facebook and Instagram ad campaigns like precision instruments—each service we offer is designed to support a specific stage of your customer’s journey, from discovery to conversion and everything in between.
Effective Facebook ad targeting starts with understanding who your best customers are—and how to find more people like them. Before we launch a single ad, we dig into your audience data to build hyper-specific custom audiences and lookalike groups based on real behaviors, not just surface-level demographics.
Whether you’re targeting first-time buyers, high-intent return visitors, or similar shoppers who haven’t heard of you yet, we help you reach the right people with the right message at the right moment. Retargeting, interest layering, and behavioral filters aren’t optional—they’re foundational to how we build campaigns that convert.
In a crowded feed, first impressions matter. Our facebook ad creative services are built to help your brand stand out with thumb-stopping visuals—whether it’s static images, carousels, video ads, or immersive story formats.
Our design and content teams work together to create assets that not only look great but perform—tailoring each creative to its intended placement, device, and audience behavior across the Meta ecosystem. From concepting and content briefs to final delivery, everything we produce is designed to feel intentional, on-brand, and conversion-ready.
Effective ads don’t just look good—they speak directly to your customer’s needs, wants, and motivations. Our Facebook ad copywriting services focus on crafting headlines, descriptions, and CTAs that align with your brand voice and drive users to take action.
We A/B test multiple variations to uncover what resonates best with your audience, then refine messaging based on real performance data. Whether the goal is to educate, entice, or convert, we know how to deliver the right copy at the right moment—and keep improving them as we go.
Clicking the ad is only half the equation. Our facebook landing page optimization process identifies friction points and conversion barriers that could be costing you valuable leads or sales. We audit your existing pages and offer clear, actionable recommendations to align your on-site experience with your ad creative.
If needed, we’ll collaborate with your team—or ours—to design and build landing pages focused on speed, clarity, and conversion. Everything we do integrates seamlessly with your broader CRO strategy, ensuring each click has the best chance to turn into action.
Meta offers more than awareness and sales—it also enables direct engagement and app growth. We run app install campaigns designed for mobile-first users, driving efficient downloads with performance-focused creative. For service brands, we deploy click-to-message campaigns through Messenger and WhatsApp, helping you start real-time conversations with high-intent prospects.
Our reporting isn’t just data—it’s direction. With robust Facebook advertising analytics and clear ROI tracking, we give you real-time visibility into what your campaigns are doing, how they’re performing, and where the next opportunity lies. You’ll see the full picture: impressions, clicks, conversions, revenue, and beyond.
But more importantly, we translate that data into strategy—identifying trends, flagging friction points, and making informed decisions that move your business forward. Every report connects performance to your full funnel, often in tandem with our broader Analytics Services, so you know exactly how Meta ads are driving real business outcomes.
Choosing the right Facebook ads agency isn’t about offloading the work—it’s about leveling up your results. At Gravitate, we act as an extension of your team, combining deep Meta expertise with scalable strategy, creative, and optimization. Whether you’re running lean or managing a high-growth pipeline, we help you spend smarter, target better, and turn ad performance into real business momentum.
Strong ROI from Facebook ads doesn’t come from set-it-and-forget-it campaigns—it comes from disciplined, data-driven management. At Gravitate, we optimize every piece of your campaign based on performance insights: from targeting and bid strategy to creative rotation and placement.
We monitor results daily, identify what’s driving conversions, and reallocate spend to where it performs best. The result? Smarter ad delivery, greater efficiency, and scalable growth you can actually measure.
Hitting the right audience isn’t luck—it’s strategy. We build layered audience segments using Meta’s full suite of tools: behavioral signals, lookalikes, interest targeting, past site activity, and more.
For clients who don’t have deep CRM or segmentation tools in place, we help bridge that gap. The result is higher click-through rates, lower customer acquisition costs, and better long-term performance from your Facebook and Instagram ads.
Your visuals and messaging can’t just look good—they have to perform. Our team blends brand-first creative strategy with conversion-driven tactics to deliver assets that stop the scroll and drive results.
If you don’t have a design or content team in-house, we’ve got you covered—from copy to concept to execution. We match visuals and voice to your goals, building campaigns that are consistent, compelling, and built to convert.
Transparency is built into our process. We provide real-time dashboards, monthly KPI check-ins, and strategic guidance—all supported by the same analytics and reporting frameworks used across our Digital Marketing Services.
If you don’t have a team for data or design, we’ve got you covered. And because your business is always evolving, we scale our recommendations accordingly—so your strategy grows with you.
For CariFree, Gravitate is proud to be far more than just a website developer. Our relationship began by overcoming a handful of urgent technical challenges and grew into our current, long-term partnership which—if we’re being honest—truly reflects the ideal client/agency relationship.
Watermark is a giant (and pioneer) in the EdTech industry and as the company grows and its portfolio expands Gravitate has been along for the ride working to build websites that reflect Watermark’s constantly shifting value and offerings while continually optimizing user experience and conversion rates.
From brand awareness to conversion-ready clicks, Meta offers a wide range of Facebook ad formats—and we know how to make each one work.
Whether you need high-impact visuals, product-specific placements, or low-friction engagement tools, we build and manage campaigns that align with your goals and your audience behavior.
Here’s a look at the Facebook ad types we support and strategically deploy:
These are your go-to formats for awareness, storytelling, and product promotion.
Formats built to convert, especially for retail and product-focused brands.
Tactics tailored to unique goals beyond standard ads.
Where strategy meets structure—beyond one-off boosts.
The Gravitate team has been truly wonderful to work with. They are quick to respond and excellent at communicating and explaining. I’m so grateful they partnered with us to improve our eCommerce site. With their help, our customers have an easier time finding us online which is having a direct impact on our sales.
I wanted to take a moment to thank you and the Gravitate team for all of your efforts and collaboration. This has been a transition year for our team, and your steady guidance in growing and optimizing our Google Ads account, refining our LinkedIn Ads campaign strategy, and enhancing our SEO efforts has been greatly appreciated as we worked to build and strengthen our internal growth capabilities.
A high-performing Meta campaign isn’t a one-time launch—it’s a cycle of strategy, testing, and refinement. At Gravitate, our Facebook ads management process is built to deliver clarity, momentum, and measurable results from day one.
We start with discovery—learning your brand, goals, and customer journey. This includes identifying key offers, aligning messaging with business priorities, and building smart audience segments using behavior, interest, demographic, and first-party data. Every campaign begins with a solid foundation.
Once the strategy is locked, we build everything from the ground up. That means writing high-converting ad copy, designing visual assets, and setting up the campaign structure—budgets, placements, objectives, and tracking. Every piece is tailored to match your audience and your conversion goals.
Going live is just the beginning. We closely monitor early performance, rotate creatives to fight fatigue, and test variables like placements, messaging, and audience combinations. Our agile optimization approach helps identify wins quickly—and course-correct just as fast.
Every campaign cycle closes with a deep dive into the data. We deliver monthly performance summaries, identify patterns, share key learnings, and recommend what to double down on next. Whether it’s a new audience segment or a refreshed ad concept, we’re always improving.
Different industries require different strategies—and we’ve run successful Meta campaigns across them all. Whether you’re selling products, generating leads, or driving foot traffic, our team builds tailored facebook ads for ecommerce, local businesses, and B2B brands that align with the unique demands of your audience and goals.
From product discovery to abandoned cart recovery, we build full-funnel ecommerce Facebook ads that convert. Our team leverages Dynamic Product Ads, Catalog Sales campaigns, and Instagram Shop integration to showcase your inventory in real time and bring shoppers back when they’re ready to buy. Whether it’s a flash sale or a long-term scaling effort, we optimize creative, placement, and targeting to keep your ROAS trending up.
For service providers, retailers, or community-based brands, local Facebook ads offer powerful tools to get in front of nearby customers. We use radius targeting, mobile-friendly CTAs, and native lead forms to help prospects take immediate action—whether that’s calling your business, booking an appointment, or walking through your front door. It’s hyper-relevant marketing, scaled to your neighborhood.
Selling to professionals requires precision—and Facebook’s targeting power combined with smart content strategy makes it possible. We run B2B ads on Facebook that incorporate interest layering, company size filters, and whitepaper or lead magnet offers designed to engage decision-makers.
Need to reach further into the funnel? We integrate with LinkedIn Ads Services and align campaigns with your sales strategy. Paired with CRO services, we help you nurture leads across every digital touchpoint.
When you partner with the right Facebook ads agency, great things happen—ads perform better, your audience feels sharper, and every dollar works harder. At Gravitate, we’re more than just a Facebook advertising partner—we’re collaborators, strategists, and long-term growth allies.
We bring data-backed strategy, creative that clicks, and a transparent, human-first approach to every campaign. Whether you’re just getting started or scaling up, we meet you where you are and build from there—with a free consultation to kick things off.
Have questions? You’re not alone. Below are some of the most common questions we hear from clients exploring Facebook advertising—and how our team helps answer them.
A Facebook ads management agency handles everything from strategy and creative development to campaign setup, optimization, and reporting. At Gravitate, we act as your full-service Meta ads partner—building campaigns that drive real results, not just impressions.
Costs vary based on the scope of work, ad budget, and goals. We provide scalable solutions for businesses of all sizes, and every engagement starts with a free strategy consultation to ensure we align on expectations and opportunity.
Most campaigns start generating data and traction within the first 1–2 weeks. Significant performance insights and optimization typically emerge within 30–60 days, depending on your goals and audience size.
Facebook ads work for eCommerce, service-based businesses, B2B brands, local companies, and more. If your audience is on Facebook or Instagram—and they usually are—we can help you reach them with the right message at the right time.
Meta ads refer to the full suite of advertising placements across Facebook, Instagram, Messenger, Reels, and the Audience Network. Facebook ads are a part of that ecosystem. We manage campaigns across all Meta platforms to maximize reach and performance.
Yes—retargeting is a core part of our strategy. We build custom audiences based on user behavior (like site visits or abandoned carts) and serve relevant ads to re-engage and convert those users over time.
Through real-time dashboards, performance reports, and regular check-ins. We measure everything from reach and clicks to conversions and ROAS—so you always know how your investment is performing.
In many cases, yes. Facebook and Instagram campaigns are managed together through Meta, but we tailor creative and placements to each platform to ensure they perform effectively in each environment.