Understanding Why and Where
Understanding your online competition and exactly why and where it outperforms your business is a crucial component to building a successful digital marketing campaign. We identify your search and social media competitors and meticulously examine their client personas, key comparable ranking signals, and offline strategies to gain the most insight possible into exactly how and where to focus time and effort.
The first step is to pinpoint exactly who your direct online competitors are, in what regions, and keywords they’re using. Using our proprietary software, we analyze hundreds, if not thousands, of keywords and phrases and scrub tens of thousands of websites to unquestionably establish your competition.
We take the essential competitor data gathered in the identification process dig deep into the companies with whom you truly compete with. We examine where, why and how they’re making conversions, what types of content creation consistently boosts traffic, and how your competition’s buying personas align with your own strategy.
Wins and Losses
Now that we not only know your direct online competition but also how it’s succeeding and failing, we can use this valuable insight to create and implement a successful digital marketing campaign for you.
Continual Analysis and Recommendations
Gravitate’s competitive analysis is a continuous process that not only benchmarks against your competition quarterly but also can review competitors continually and be setup to alert the team and clients when a competitor outranks in a specific region or for a particular keyword.
Inspiring Travelers to “Book Now”
Let's answer a few questions bugging hotel and destination marketers: What motivates travelers to choose one location over another? Why are more travelers opting to book through an OTA as…
Google My Business Subjective Attributes: Your New Secret Weapon?
Recently, a Google My Business update has added Subjective Attributes, providing a fresh way for business owners to know what customers think of their company. As well as giving new…
Agency vs. In-House Team
Services Needless to say, the marketers you hire on staff will have a set number of skills and services they can provide. If you hire a designer, don’t expect him…
Hey Google: Is My Map Going to Break?
A few months ago there was quite a bit of commotion around the GDPR—Europe’s staggeringly complex law intended to protect personal data. Remember those headlines? Panic ensued, followed quickly by...
E-Commerce Use Case: Corinthian Marine
No e-commerce challenge is alike. Learn about the solution we built from the ground up for Corinthian Marine, a division of Corinthian Textiles specializing in boat flooring.