Understanding Why and Where
Understanding your online competition and exactly why and where it outperforms your business is a crucial component to building a successful digital marketing campaign. We identify your search and social media competitors and meticulously examine their client personas, key comparable ranking signals, and offline strategies to gain the most insight possible into exactly how and where to focus time and effort.
The first step is to pinpoint exactly who your direct online competitors are, in what regions, and keywords they’re using. Using our proprietary software, we analyze hundreds, if not thousands, of keywords and phrases and scrub tens of thousands of websites to unquestionably establish your competition.
We take the essential competitor data gathered in the identification process dig deep into the companies with whom you truly compete with. We examine where, why and how they’re making conversions, what types of content creation consistently boosts traffic, and how your competition’s buying personas align with your own strategy.
Wins and Losses
Now that we not only know your direct online competition but also how it’s succeeding and failing, we can use this valuable insight to create and implement a successful digital marketing campaign for you.
Continual Analysis and Recommendations
Gravitate’s competitive analysis is a continuous process that not only benchmarks against your competition quarterly but also can review competitors continually and be setup to alert the team and clients when a competitor outranks in a specific region or for a particular keyword.
How We Work With Your Content
During every website build or campaign there comes a time to replace the dummy text and broad bullet points with actual words. Here's how we do it!
Improving Ecommerce Conversion Rates
With the rise of ecommerce platforms, such as WooCommerce and Shopify, selling online has become more popular than ever before. Both companies and consumers have been adapting to online transactions,…
Yoast SEO Best Practices
UPDATE: This post is relevant for Yoast versions below the 7.0 release The Yoast SEO plugin is one of the most popular plugins to exist for WordPress, installed and activated…
2018: Year of the Video
None of us are unfamiliar with seeing video content as we browse the web and our social feeds, but prepare yourself to start seeing even more of it this year.…
Event Recap: AIGA Studio Tour
Thanks for the great event AIGA! Last month, the Portland American Institute of Graphic Arts chapter hosted an event in our office. It was a lot of fun showing off a…