Understanding Why and Where
Understanding your online competition and exactly why and where it outperforms your business is a crucial component to building a successful digital marketing campaign. We identify your search and social media competitors and meticulously examine their client personas, key comparable ranking signals, and offline strategies to gain the most insight possible into exactly how and where to focus time and effort.
The first step is to pinpoint exactly who your direct online competitors are, in what regions, and keywords they’re using. Using our proprietary software, we analyze hundreds, if not thousands, of keywords and phrases and scrub tens of thousands of websites to unquestionably establish your competition.
We take the essential competitor data gathered in the identification process dig deep into the companies with whom you truly compete with. We examine where, why and how they’re making conversions, what types of content creation consistently boosts traffic, and how your competition’s buying personas align with your own strategy.
Wins and Losses
Now that we not only know your direct online competition but also how it’s succeeding and failing, we can use this valuable insight to create and implement a successful digital marketing campaign for you.
Continual Analysis and Recommendations
Gravitate’s competitive analysis is a continuous process that not only benchmarks against your competition quarterly but also can review competitors continually and be setup to alert the team and clients when a competitor outranks in a specific region or for a particular keyword.
Predicting the future is usually something I do over the weekends, but I’ll give it a shot here in a little more of a professional manner. Does anyone really…
Happy Anniversary, Alan!
To celebrate his One-Year Anniversary, we sat down with Gravitate’s very own Alan McGinnis: resident Web Developer and Oreo connoisseur. Staying true to his belief that idle hands are the…
Landing Pages That Convert Travelers Into Customers
In an industry as huge as travel and tourism, competition is big. With so many businesses offering similar products and services, digital marketing techniques help different brands set themselves apar...
Geolocating Carmen Sandiego
Geolocation offers a great improvement in user experience by providing the ability to identify the location of an Internet-connected device. How you ask?
Page Speed Tools: A Developer’s Review of Google Lighthouse
As web developers, we have an array of tools available to measure the performance of the sites we build. Tools like PageSpeed Insights, YSlow, and Pingdom have been our go-tos…