<span class="archive__title-prefix>Posts Categorized:</span> Measure Results

404s – Page Not Found People land on your 404 page all the time. Don’t beat yourself up about it—it just happens—usually when some unknowing admin deletes pages on your website without setting up 301 redirects. Users land on this page because they’re looking for something your website offers, but that information just doesn’t happen […]

Have you recently hired a firm to help redesign your site or to make significant changes to help with usability and conversions? If so, don’t be surprised if your page views are down, your time on site goes down, and your bounce rate is higher when you later look at Google Analytics. If you have […]

You likely know all about LinkedIn profiles and perhaps the pesky “Please add me to your LinkedIn network” email notifications from strangers, but LinkedIn usage from brands big and small remains an often-overlooked piece of social media strategy. Given the cost of entry ($0), the setup time involved (very little) and the digital footprint benefit, […]

A common goal for marketers and CEOs is to increase traffic to their website. However, all too often, digital marketing efforts follow the path of traditional SEO strategies. But traditional SEO strategies suck. It is still important to select keywords with a high average monthly search volume, have a targeted page, and include the keyword […]

More often than not, the written content of a website takes a backseat to an eye-catching design or slick functionality. Let’s face it: the way a website looks and feels are much more immediately apparent than fine-tuned, persuasive copy. At first glance, a couple of paragraphs simply look like words on a page: “Yep, those are […]

As 2014 comes to an end, we need to start thinking about the state of digital marketing as we head into the new year. Sure, there’s a lot of buzz about the exciting stuff that surfaced in 2014 like  Snapcash, Apple Pay, or Facebook Dark Posts, but 2015 will be a time to re-think your foundational […]

Each day, companies generate around 92,000 pieces of new content(1) for online consumption. They all share the same goal: being read by as many people as possible. This is because, typically, inbound marketing pours 57 percent more leads into the marketing funnel than traditional marketing does(2). A lead may result in a small impulse buy, or it may […]

Can the new top-level domains increase your keyword rank? Recently, while doing research for a client I came across some high-ranking custom top-level domains (TLDs) which were outranking their .com competitors in a competitive space. This got me thinking, are custom TLDs actually giving certain sites an SEO boost? I reached out to a few […]

Blogging is a great way for businesses to generate organic traffic. Our Gravitate blog accounts for more than a quarter of our monthly unique visits. It seems that the more we write, the more traffic we get. It wasn’t always this way though. We didn’t really find our groove until about a year ago, and […]

When I was growing up my parents told me not to care what others thought of me and to continue being who I was. Sure, they were just my parents and maybe they didn’t phrase it as well as Dr. Suess, Bernard Baruch, or whoever it was that actually said: “Be who you are and […]

“Am I doing enough to market my facilities and physicians?” From hospitals to small clinics, we continually hear this concern from all types of health-care marketers. Thanks to the internet, the patient journey is “going digital”—especially during the research phase. Patients are better informed and empowered than ever before, and choosing a clinic or physician […]

If you’re running experiments and A/B testing for conversion improvement you’ll need to make sure you’re measuring the right stuff. Conversions are usually broken into two categories: macro and micro. Each is important, yet provides different value in terms of success. Macro (think big) is our primary conversion point. This means we’re getting a new lead, usually […]