Pandemic Content Marketing for Nonprofits

“In these trying and uncertain times”—oh my god, shut up! As marketers scramble to respond to coronavirus, everything is starting to feel a bit repetitive. You can picture the ads, right? Empty streets, soft music, an empathetic voice-over reminds you that [fill in company name here] promises to be there for its customers in these […]

The Best Approach – Proactive E-Commerce Customer Retention Alright! Let’s talk Customer Retention. It’s a known fact retaining current clients costs a lot less than paying to gain new ones. In this post we’ll walk through strategies and tactics for understanding and retaining your ecommerce customers. Let’s go! Your business is always going to have […]

Originally published March 1st, 2017 Updated April 1st, 2020 Geolocating Carmen Sandiego Have you ever heard of the game Where in the World is Carmen Sandiego? Even if you haven’t, you can pretty much infer that the premise is to find someone by searching around the globe. That was the ’80s, though. Today, we use […]

SEO for Local Business … What Gives? If you’re a local business, showing up in the right places on Google is crucial for driving website traffic which in turn drives sales. Whether you’re an offsite service-area business or a restaurant with a brick-and-mortar location, there are a number of things you can do to improve […]

The way people are searching online for information is changing, yet again. People are finally using voice to search for information with new electronics such as Amazon Echo, Google Home, or even a phone or tablet. Why finally? Well, voice search isn’t necessarily new. Did you know that voice search was originally introduced in 2009 […]

If you’re like I was, you’re thinking what’s the difference between personalized and targeted content. Sounds like the same thing, right? These terms are used interchangeably all too often but actually represent two very different things. If you work in digital marketing you should know the difference between these words since they both affect the […]

What are Social Buy Buttons? Social media “buy buttons” came on the scene in 2014 and were thought to be the next big thing in social media marketing. They provided a new way for retailers to sell directly to consumers. Businesses saw opportunities to turn “likes” and “pins” into cold hard sales. At least they’d […]

Internet marketing can be a powerful and profitable means in which to convey your message and sell your brand. It differs from traditional marketing mediums such as TV, radio, and print because Internet marketing can be interactive and IN YOUR FACE,  whereas TV, radio, and print are more passive. Your audience is online to consume […]

Originally Published: 2/27/2017 Updated: 5/15/2018 Before you can create a great digital experience, you need to know who you’re building it for, and the more intimately you understand your audience archetypes, the better you’ll be able to communicate with them. Here at Gravitate, we start the conversation about creating digital experiences to drive e-commerce web […]

Depending on the industry you’re in, you may find yourself asking “Is social media really that important to the success of my business?” It’s a good question to ask and the levels of engagement will more than likely vary from one business to the next, but social, to a certain extent, will influence the overall […]

A common remark we hear is, “I want to rank well in search, but I don’t have time or money to create content.” Believe me, we get it. Ranking well in search has been the bread-and-butter of our company for years. It’s an under-appreciated and under-utilized strategy for many businesses. Content production really is the best […]

In addition to geotargeting, another effective way to target your audience with Google Adwords and your PPC campaign is building a negative keyword list. A negative keyword list is simply a list of keywords that you don’t want to bid on. Common negative keywords include terms such as “free” or adult-related search terms. Building up […]