Learn how we empower nonprofits to reach their full digital potential.
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Engage, Inspire, and Grow
For many nonprofits, building and maintaining a website falls into the lap of folks who are already stretched very thin. With time being in short supply, the website hobbles along—just capable enough to provide information, but certainly nothing that will drive visitor engagement, recruitment, donations, or press placement. Let’s seize the enormous opportunity a website provides to tell your organization’s story and communicate exactly why your cause matters.
Communicate a clear message
Why does your cause matter? Why should I care? The answers to these questions should be immediately clear, throughout the site, to help your current and potential supporters quickly understand the ultimate value your nonprofit provides, no matter the page they land on. We work with nonprofits to both establish and polish brand messaging and tell a cohesive, compelling story not only within the website, but across dozens of channels and mediums. Gravitate gives nonprofits a unified, connected voice to build awareness, grow the support base, and solidify your organization’s branding.
From donations and volunteer recruitment to press placement and grant sourcing, we make it easy for even the least tech-savvy audience to interact with your website. Smart user flows and design, adhering to nonprofit and charity website best practices, and continual usability and A/B testing—both when planning the website and throughout ongoing marketing campaigns—Gravitate understands the nuances of nonprofit conversions and works hard to serve visitors pertinent information to drive action.
Coming from a highly responsive agency myself, my expectations were probably higher than most. My fears were quickly dissolved by their responsiveness, attention to detail, and expertise. Our account manager was professional, appropriately managed expectations, and held our various timelines in check. I would highly recommend partnering with Gravitate.
— Brock Clauser, Operation Warm
Pandemic Content Marketing for Nonprofits
As marketers scramble to respond to coronavirus, everything is starting to feel a bit repetitive. You can picture the ads, right? Empty streets, soft music, an empathetic voice-over reminds you that [fill in company name here] promises to be there for its customers in these “trying and uncertain times”.
3 Creative Marketing Tactics for Nonprofit Organizations
Odds are, you’ve felt the push to churn out creative marketing ideas for your nonprofit organization to make up for a smaller-than-you’d-like marketing budget. And that probably feels like being asked to create a tidal wave with a firecracker. So, how do you win as a nonprofit competing against multimillion-dollar ad agencies?
Marketing Budgets for Nonprofits
The best way to set a marketing budget is to consider what it will take to get to job done. Think critically about the kinds of marketing tactics you’ll undertake and what you’ll need to implement them. Don’t be afraid to spend what it takes if it will give the value you want.