<span class="archive__title-prefix>Posts Categorized:</span> Reach an Audience

Originally published April 11, 2017 Updated March 26, 2023 As the tourism industry continues to advance, competition among businesses intensifies. To excel, you must understand your customers’ diverse needs and preferences. This is where travel market segmentation comes in. This process divides a larger market into smaller groups of consumers with similar needs and characteristics. […]

You don’t have to conduct a study to know that people are giving online more now than ever before. Okay, if you really need some numbers, Indiana University and the Lilly Family School of Philanthropy produced the second annual edition of The Philanthropy Outlook last year. The report predicts the trends will continue and donations will increase […]

It’s no mystery that business-to-business (B2B) marketing is constantly changing—it’s specifically how it’s changing that may come as a wake-up call for some companies. Self-directed learning puts the ball in the marketer’s court—not sales For starters, let’s walk through a typical scenario. You’re a marketer and buyer of analytic services for a mid-sized company, and […]

Marketing to generations that are older or younger than what you’re used to can pose a challenge when developing a strategic marketing plan. Not to mention, it’s time to start planning for a mature audience if you haven’t already. After all, it’s estimated that older people are expected to generate half of all urban consumption growth […]

If you’re reading this blog, you’re likely already sold on Google Shopping. If you’re not, you can read up on our take on Google Shopping here. For the purposes on this article, let’s assume you’re ready to spin up your own campaign. Where do you start? Well, understanding these Google Shopping best practices will help set […]

In many ways, building your eCommerce website is like designing your dream home. You want the stained glass windows, vaulted ceilings, and the bathrooms with heated floor tiles—but before you get to that, you need to make sure the roof doesn’t leak. The same philosophy holds true when creating a website that’s built to sell: […]

Content marketing is important for the growth of any business, but it’s crucial for nonprofits. It’s one of the most cost-effective tactics to get the word out about your mission and inspire people to take action. Traditional marketing, like advertising or direct mailers, can be expensive, so utilizing content marketing can save you money while […]

Heyo. Cutting right to the chase, here. You look like a savvy marketer, let’s review some things you absolutely already know about content marketing, regardless of what you’re selling online. Basically, our “yeah, no shit” stuff before we give some tips targeting your eCommerce content marketing. We’ll talk strategy, execution, scaling, and more. Let’s just […]

If you have not yet sampled this particular brand of digital marketing alphabet soup, PPC stands for “Pay Per Click”, and it’s the paid-for equivalent of a high organic ranking on Google or Bing. In this article, we’ll delve into what a paid search ad campaign looks like, give you some marketing pointers that’ll help […]

Google Shopping is a tool that was created to improve the shopping experience in searches. For the consumer, it’s that feed on the top of search results when you’re shopping for a product. For businesses, it’s a great way to visually showcase your products when potential customers are searching for things that you offer (or […]

How the Best B2B Companies Approach Content Marketing It’s 2020; get your B2B content marketing act together! We’re at a point where there are no more excuses for presenting lackluster experiences to your customers. B2B companies who take a tailored content approach are the same companies winning and retaining consumers at a higher rate than […]

SEO Is Simple, but It Sure Is Difficult. If you are a part of a SaaS startup and this isn’t your first rodeo, then you know just how important SEO can be for a successful digital marketing strategy. If you know how important SEO is to a digital marketing strategy, then you probably also know that it’s […]