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negative keywords

Negative Keywords 101: Optimizing Your Adwords Performance

An effective way, in addition to geotargeting, to target your audience with Google Adwords and your PPC campaign is building a negative keyword list. A negative keyword list is simply a list of keywords that you don’t want to bid on. Common negative keywords include terms like “free” or adult related search terms.

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smart goals

Do Not Use Google Smart Goals

Google rolled out another new feature in December 2015 called “Smart Goals” that was aimed at helping to improve conversion tracking. Now that users have had a few months to learn it and form an educated opinion, it’s clear that Smart Goals is even more useless than “Active Users.” Google’s Inside AdWords blog pitches Smart…

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These Are The Embedded Forms You Are Looking For

In the not-too-distant past, all the embedded forms available to us only came with their own landing pages or embedded iframes. Unfortunately, neither option allowed complete control of how the form was displayed. To make matters worse, since the advent of responsive design in 2010, things like iframes make most people in the web industry shudder a…

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Signs You’re Ready to Start a Website Project

No matter the industry, we’ve noticed that client preparation plays an enormous role in the efficiency and success of website projects. Here are some signs you’re ready to start your website project.

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target ppc audience

Setting Up Geotargeting, or Location Targeting, in Google Adwords

A quick way to generate traffic for most businesses is through paid ads on Google, Bing, Facebook, Twitter, or other social media platforms. Doing this will allow your team to see a sudden spike in analytics and gain more useful insights into how users interact with your website, engage with your content, or use search terms to find your website.

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Content Marketing Goals and How They Are Measured

Content marketing is the process of planning, developing, and delivering content assets from a brand to a user in an effort to grow a company’s customer base. It is a subset of marketing that occurs in both digital or non-digital media. It is a hot item in the marketing world, but it has yet to…

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Coding Towards Carnegie

Remember the old adage, “How do you get to Carnegie Hall”? Well, you probably won’t— not as a developer, anyway. But, the response holds true: Practice, practice, practice. Development is a bit like learning to play an instrument, because the more you practice, the better you become. One caveat, however, is that the instrument you’re…

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Planning Your Website Project

Website projects are no small undertaking. Getting management and stakeholders to sign off on the project is probably the first obstacle you have had to overcome. Once you have made the decision to invest in a redesign and build a new website, there is no going back! At this point, you have stakeholders on board…

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Over the past 17 years we've worked with many companies, of all shapes and sizes. Some of our most commonly served industries include:

  • Non-Profit
  • Construction
  • B2B
  • Start-Ups

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Call us at: (888) 641-7313

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