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web visions lean ux panel

Leaner and Better: Lessons Learned at WebVisions

A smooth sea never made a skilled sailor. This English proverb — and principle of user experience design — was a common thread in some of the presentations and panels at last week’s WebVisions conference at Portland’s Melody Ballroom. Megan O’Neill, a designer at PayPal, cited the quote when she compared coaching roller derby to…

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What is the cost of making your customers wait?

How small online delays can cost your company big money. Nobody likes to wait. It’s irritating, and, at a certain point, people realize their time is more valuable than the service or product they’re waiting for, and they leave. Companies know this and invest a great deal of time and resources into queuing theory—a branch…

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Importance of Sketching

What My Mom Taught Me About Web Design

It’s a typical Thursday morning and I’m in my kitchen sitting down to eat breakfast. Nothing special, just a bagel.  However, what is special about this breakfast, is that I have both time and silence—two things that are extremely delicious and fulfilling in their own ways. I find myself spending this quiet time thinking about an…

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Why Gated Content Works — and Why it Doesn’t

We’ve all been down this sort of Internet rabbit hole before. Maybe you stumbled onto a BuzzFeed list about Beyonce, Jay Z and the best power couples in world history. Your curiosity is piqued by another couple in the list, and now you’re Googling “how did cleopatra meet mark antony.” You go further down the rabbit…

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Is your website ready for Google’s upcoming ‘mobile-friendly’ update?

Is your website design mobile-friendly? We hope so, because on April 21, Google announced it will be “expanding use of mobile-friendliness as a ranking signal.” Google continued to say that the change will affect mobile searches in all languages worldwide and will have “a significant impact” on search results. In fact, Zined Ait Bahajji from…

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Write a Smarter Website RFP

Are you about to write a request for proposal (RFP) to retain an agency for a website redesign? Then consider this cautionary tale. It’s a little story about a marketing manager (we’ll call her “Jane”) who has been tapped to lead her company’s website redesign. Jane’s Journey… Before selecting an agency, Jane is super excited Everyone at Jane’s company has…

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page view decline image

Page View Decline? Don’t Freak Out

Have you recently hired a firm to help redesign your site or to make significant changes to help with usability and conversions? If so, don’t be surprised if your page views are down, your time on site goes down, and your bounce rate is higher when you later look at Google Analytics. If you have a…

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CommArts WebPick of the Day

We’re starting the year off strong with three WebPicks from CommArts. Our team is very proud of the work we do and it’s always nice to be recognized. Colorhouse Paint Colorhouse paint removes toxins without sacrificing paint quality. Its responsive website, designed by Gravitate, elegantly guides shoppers from inspiration to purchase. Colorhouse Case Study All Hands…

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Over the past 16 years we've worked with many companies, of all shapes and sizes. Some of our most commonly served industries include:

  • Non-Profit
  • Construction
  • B2B
  • Start-Ups

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