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traditional seo strategies

User Intent: How To Improve Your Keyword & Content Strategy

A common goal for marketers and CEOs is to increase traffic to their website. However, all too often, digital marketing efforts follow the path of traditional SEO strategies. But traditional SEO strategies suck. It is still important to select keywords with a high average monthly search volume, have a targeted page, and include the keyword…

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Podcast: How Your Agency’s Business Affects Your Business

One of the interesting things about digital marketing is that you’re selling a service to clients that you use yourself. I’m sure people in the Coca-Cola offices drink Coke products, but there’s a clear distinction between their product and how they get people to buy it—for Gravitate, those things are one and the same. We…

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responsive logo

Using Flexible Logos with Responsive Design

The mediums for advertising have always varied, and the increased production of new technologies continually shifts how an audience interacts with these channels. Naturally, the scope of design adapts to the audience with new solutions. One example would be the implementation of responsive design with the increased use of mobile devices. Images can no longer be simply…

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What’s With Website Pricing?

Website builds can range anywhere from the incredibly cheap $500 range all the way into the millions and beyond. I get many questions about what causes this huge range in prices. After a previous life as a master certified technician for a high-end luxury car manufacturer, I can see the similarities between websites and automobiles.…

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Troubleshooting Web Form Issues

Normally, when a web form has been submitted, it takes the data that was entered into the form and then e-mails it to someone at that company. Sometimes, that person doesn’t receive the e-mail from the web form. Why not? What happened to it? According to FTC regulations, it is illegal to use “false or…

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Best SEO & Content Marketing Blogs to Follow in 2015

Exciting things are happening in the world of digital marketing. Google search results are becoming much smarter thanks to topic modeling and semantic connectivity, and we’re seeing direct answers to our questions, such as “What year did the Titanic sink?” Additionally, web marketers are focusing more on creating quality content in addition to optimizing for technical SEO to boost rankings. Let’s…

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Web Design Trends in 2015

The future is now, my friends! As one year ends and another begins it’s beneficial, and honestly kind of fun, to reflect on the web design trends of the past year and predict the trends to come. Identifying current trends and predicting new ones is an important exercise at this time of year, for a…

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Why Hire a Copywriter

More often than not, the written content of a website takes a backseat to an eye-catching design or slick functionality. Let’s face it: the way a website looks and feels are much more immediately apparent than fine-tuned, persuasive copy. At first glance, a couple of paragraphs simply look like words on a page: “Yep, those are…

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Over the past 16 years we've worked with many companies, of all shapes and sizes. Some of our most commonly served industries include:

  • Non-Profit
  • Construction
  • B2B
  • Start-Ups

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Call us at: (888) 641-7313

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