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4 Content Marketing Articles To Bookmark For The Long Holiday Weekend

Gravitate’s content department Slack channel is chock full of inspiration and recommended long reads so we can circle back and read them when we have time.

Here are four of the best content marketing articles we’ve found the past few weeks, just in time for you to read over the long holiday weekend.

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Is WordPress’s security still something to question?

For as long as WordPress has been around, there have been musings the platform was a security nightmare and constantly vulnerable to attack. I have seen many articles addressing both sides of WordPress security, and after working across multiple server setups with various content management systems, I have come to believe that the short answer is that WordPress is as secure as any other CMS out there is. Addressing what fuels the rumors of its being an insecure platform is the long answer.

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Meet our newest team members: Sunny, Will, and Dana

We take pride in our growth at Gravitate. So when it comes time to introduce new team members, excuse us for getting a little excited.

But a warning is in order: if you’re the type who slaps “No Californians” stickers on ‘For Sale’ signs here in the Pacific Northwest, you may want to stop reading now.

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b2b audience with joe

B2B Marketing Has Changed. Do You Know Who Your Audience Is?

According to research by Google & Millward Brown Digital the B2B audience is becoming younger. Nearly half of all B2B researchers are millennials and the amount of B2B researchers becoming millennials has grown by 70% since 2012.

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Common Mistakes in Credit Union Marketing

We’ve been thinking about credit unions a great deal of late. In recent years, we’ve designed websites for a couple of credit unions, and, which included extensive research on the industry. We’ve also been contacted by numerous other credit unions over that same period, including detailed discussion of their goals and frustrations.

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How To Build Your Brand With Periscope and Meerkat

Livestream apps Periscope (powered by Twitter) and Meerkat burst onto the social media scene six months ago, and media companies and brands were quick to jump on the bandwagon of a sparkling, new social media platform.

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Telling a Story With Data

Telling a story with data and information is an effective way to persuade your audience for two main reasons. The first reason is you are engaging your audience with the story. You are creating that emotional connection between your audience and your story, and your audience and yourself. This creates a larger impact with your audience and will help them remember the information you are sharing longer.

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A/B Testing with Google Experiments: WordPress Edition

Our agency doesn’t believe in using the word “like” when discussing design, content, or just about anything really—except maybe food and drinks. Rather than saying like, we replace it with statements such as “this color makes me feel” or “based off our users, I feel this would be more effective.” Though we strive to live…

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Over the past 16 years we've worked with many companies, of all shapes and sizes. Some of our most commonly served industries include:

  • Non-Profit
  • Construction
  • B2B
  • Start-Ups

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