A custom design experience tailored for maximum ROI on your marketing efforts.
Multi-channel, blended search strategies for full-funnel lead generation.
A great landing page doesn’t just look good—it moves people. It takes someone who clicked an ad, opened an email, followed a social link, or searched for a solution and guides them to the moment they take action. The design, structure, wording, pacing, and visuals all work together to get them there.
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You can throw together a landing page in a drag-and-drop builder in an hour, but speed doesn’t equal performance. Templates are generic, DIY tools often add bloat that slows load times, and pages that look “good enough” rarely convert the way you need—especially when you’re paying for every click. A custom landing page eliminates those limitations and gives your campaign a page built to perform.
That’s what Gravitate’s landing page design services are built for: transforming paid traffic, SEO traffic, and campaign traffic into leads, customers, and revenue. No templates. No bloated page builders. No guessing games. Just clear, conversion-focused design backed by UX research and performance data.
Most template-based pages fail because they’re built for everyone, not your audience. They come packed with unnecessary scripts, unoptimized sections, slow code, and design elements that don’t support your offer.
Custom landing pages effectively combine messaging, layout, offers, and calls-to-action (CTAs) to meet user expectations. This alignment creates a seamless experience that boosts engagement and conversion opportunities, benefiting everyone involved!
Good design strengthens user experience, and strong UX drives better marketing performance. Platforms like Google, Microsoft, and Meta reward pages that feel relevant and useful. A well-built landing page can:
Well-designed landing pages routinely outperform generic pages by significant margins. Across recent Gravitate campaigns, we’ve seen:
I wanted to take a moment to thank you and the Gravitate team for all of your efforts and collaboration. This has been a transition year for our team, and your steady guidance in growing and optimizing our Google Ads account, refining our LinkedIn Ads campaign strategy, and enhancing our SEO efforts has been greatly appreciated as we worked to build and strengthen our internal growth capabilities.
We could not be more pleased with our partnership with Gravitate, their collaboration, performance and proficiency in all facets of demand generation has surpassed our expectations. Within 90 days our Account Team, who are experts in their respective domains, learned our business objectives & technology, identified the challenges and opportunities and created a strategic plan of action.
A landing page design service builds a focused, conversion-driven page with one clear job: turn intent into action.
Unlike a homepage or a multipurpose webpage, a landing page is engineered for a single outcome—collecting leads, driving purchases, booking demos, or supporting a specific campaign.
The process combines strategy, UX, design, copy, and testing to create a distraction-free page that guides visitors toward the exact result your campaign is built to achieve.
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Whether you’re launching a new PPC campaign, promoting a lead magnet, rolling out a product, or trying to lift the ROI of your paid media, a well-built landing page is the asset that makes your spend worthwhile.
A homepage tries to do many things at once: introduce your brand, guide users to multiple sections, support navigation, build credibility, and serve different audiences. It’s a hub. A landing page has one job: get the user to say “yes.” Think of it this way:
Landing pages are the backbone of:
They work because they’re intentional. Everything unnecessary gets removed. What remains is the message, the proof, the offer, and the action.
A landing page succeeds when the user doesn’t have to work to understand the value—or the next step. While every page is custom, high-performing landing pages share a few fundamentals:
Design alone won’t convert. Neither will copy alone. Neither will a nice-looking form.
Great landing pages come from the same principles that drive CRO: understanding user behavior, reducing friction, clarifying messaging, and designing for momentum. That’s the backbone of every page we create.
We combine that conversion strategy with UX best practices—clear hierarchy, scannable layouts, and thoughtful interaction design—to make the page feel effortless to navigate. Every element earns its place, guiding attention from headline to proof to CTA without detours.
The result is an experience that builds confidence quickly and makes taking action feel like the obvious next step.
PlainID’s deep need: centralized, scalable authorization for enterprise‑scale growth. Gravitate delivered not just a modernized website, but a full growth team—competitive audit, campaign setup, creative, and analytics optimization. Today they have a performance‑focused ecosystem that continually delivers higher visibility and lead quality.
For CariFree, Gravitate is proud to be far more than just a website developer. Our relationship began by overcoming a handful of urgent technical challenges and grew into our current, long-term partnership which—if we’re being honest—truly reflects the ideal client/agency relationship.
To modernize their digital presence, Aequor tapped Gravitate to merge five distinct domains into a cohesive, high‑performing website. Leveraging thoughtful IA and a tailored WorkLLama API integration, the new site elevates brand credibility while streamlining the job search journey at scale.
Revitalizing Bullhorn’s global brand, we expertly navigated a comprehensive redesign—managing 12k pages across eight international sites, ensuring intuitive content creation, and improving user experience and SEO. The result is a powerful, flexible, user-friendly website that ranks and underscores Bullhorn’s true industry supremacy.
Landing pages come in many shapes depending on the campaign, traffic source, and audience. Gravitate builds each page with a strategy that matches how the visitor arrived—and what they expect to see next.
PPC landing pages depend on razor-sharp intent matching. The page needs to confirm relevance instantly, load fast, and make the next step unmistakable.
When that happens, conversions rise and your PPC budget goes further. We optimize for:
SEO landing pages need enough depth to rank, but they still have to convert. The strongest ones blend content-rich structure with CRO principles so users find what they’re looking for and know exactly what to do next.
It’s a careful balance between visibility and persuasion. And yes, you’re reading an SEO landing page right now. Key elements include:
Social users aren’t actively searching; they’re reacting to whatever caught their eye in the feed. Your landing page has to pick up that story instantly and turn curiosity into action.
It’s all about preserving momentum and making the value unmistakable. These pages emphasize:
Email traffic and lead magnet audiences respond best to pages that feel personal and effortless. The experience should make exchanging information feel easy and worthwhile.
These pages typically feature:
A high-converting landing page comes from a process that blends UX, content, CRO, and development—not a template and not a quick mockup. Our workflow ensures the page aligns with your campaign goals and performs well once it’s live.
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Our landing page packages go far beyond the visual layer. Every page is built as a self-contained conversion engine: fast, persuasive, technically sound, and aligned with the campaign bringing users through the door.
This isn’t a one-off design file. It’s a performance asset built to earn its keep from day one.
A landing page works only when it’s built around the specific action you need users to take. That means starting with the context of your campaign: who’s clicking, what they expect to see next, and what decision they’re weighing.
Instead of recycling UI from past projects or letting templates dictate the experience, we build layouts that create a clean, predictable flow from headline to CTA. Copy, visuals, pacing, and hierarchy all reinforce a single message.
The final product feels unmistakably “you” while being engineered to convert. Visitors don’t wander. They move forward.
A landing page can’t persuade anyone if they bounce before it loads. Performance is part of persuasion, especially on mobile, where seconds count. We fine-tune every page so it loads quickly, indexes cleanly, and supports both PPC quality scores and organic visibility.
This includes tightening code, optimizing imagery, preparing for Core Web Vitals, setting metadata the right way, and structuring content so search engines and users can understand it instantly. The page becomes fast, stable, and search-friendly without bloating the experience.
Strong landing pages don’t waste words. They open with clarity, guide with benefits, and close with confidence. We craft messaging that adapts to your offer and audience, cuts out fluff, and answers questions before users need to ask them.
Headlines nail relevance. Supporting copy keeps momentum. CTAs reduce hesitation instead of causing it. Proof elements add credibility without feeling pushed. The copy and design reinforce each other so visitors stay engaged and know exactly what comes next.
Most landing pages leave performance on the table because they launch once and never evolve. We build yours with testing in mind from the start. Before the page goes live, we identify the highest-value test opportunities: CTA positioning, offer framing, form length, hero hierarchy, or message order.
Post-launch, we help you run the experiments or integrate the tools you’re already using. Every test comes with a real hypothesis tied to behavior, not hunches. You get insight that compounds over time.
A landing page needs more than a “published” button. It needs instrumentation. We configure analytics so every scroll, click, hesitation, and submission feeds into a reliable dataset that guides future improvements.
Heatmaps show where attention goes. GA4 reveals how visitors move. GTM tracks micro-interactions that often predict conversions. It all adds up to a full picture of how your page is performing and where it can go next.
Mobile visitors behave differently, and most campaigns skew heavily mobile. We design and develop with that reality front and center, so the experience stays fast, readable, and actionable at every breakpoint.
Tap-friendly controls, collapsible content, streamlined scanning patterns, and sticky CTAs help users complete the journey without friction. Nothing feels cramped or buried. Everything essential stays visible and effortless.
Ubuntu Travel is a luxury safari company that plans custom trips across Africa. They offer authentic travel experiences centered on sustainability and conservation. Ubuntu needed to increase leads and build a website to support their high-end service. Gravitate built a custom WordPress website and launched targeted marketing campaigns.
Rafay Systems develops SAAS platforms that help companies manage Kubernetes technology. They faced tight budgets, minimal staff, and pressure from investors expecting rapid growth. Gravitate used SEO, paid ads, and conversion improvements to drive qualified traffic. Our design and marketing work increased leads and improved ROI.
BedMart operates 40+ mattress stores across Oregon, Southwest Washington, and Hawaii. This family business started in the '90s and is one of the few regional mattress chains remaining in the US. BedMart needed an eCommerce website to compete with online mattress companies. Gravitate designed a custom website with location detection and streamlined shopping features.
Watermark is a giant (and pioneer) in the EdTech industry and as the company grows and its portfolio expands Gravitate has been along for the ride working to build websites that reflect Watermark’s constantly shifting value and offerings while continually optimizing user experience and conversion rates.
You can build a page in a template builder, but templates don’t understand your audience. They don’t know what your offer requires, what your traffic expects, or what your campaign needs to convert.
The Gravitate team has been truly wonderful to work with. They are quick to respond and excellent at communicating and explaining. I’m so grateful they partnered with us to improve our eCommerce site. With their help, our customers have an easier time finding us online which is having a direct impact on our sales.
We especially love how everybody we worked with at Gravitate hasn't kept us in the dark. You guys have been super transparent about the whole process, and we feel like you're skilling us up in our own internal capacity for things and understanding things as well. On the development side, Blake has been just amazing with that. It's just been a fantastic experience overall. And the level of customer service that we get from you guys, it's been amazing.
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A well-built landing page is often the difference between a campaign that “technically runs” and one that prints results. When design, copy, speed, UX, and message match all line up, you get more qualified leads, lower acquisition costs, and a far stronger return on every dollar you put into search, social, and email.
That’s the advantage of working with a team that designs pages specifically for performance. We build landing pages the same way we run full-site CRO programs: grounded in research, shaped around user behavior, and engineered to guide people toward a single, clear action.
If you’re ready to boost conversions without increasing your ad spend, we’ll map the path, identify the opportunities, and create the page that gets you there.
Fill out the form and let’s build a landing page that’s ready to convert the moment it goes live.
Most projects land in the 2–4 week range. More advanced builds with custom integrations, CRM routing, gated content delivery, or post-launch testing cycles can push closer to 5–6 weeks, but simple campaign pages move fast.
Yes. Copy is part of the service because a landing page without persuasive, structured messaging is just a pretty brochure. We work with you to write conversion-focused copy aligned to your offer, audience, and targeted traffic source.
WordPress and Webflow are the most common, but we also support HubSpot, Shopify landing experiences, and custom CMS environments. If it can host a fast, stable page, we’ve probably built on it.
Absolutely. We support full A/B and multivariate testing and can help you define the right variables to test, build the variants, interpret results, and fold wins back into your campaign.
It varies by industry, traffic quality, and offer strength. That said, switching from a general-purpose template to a purpose-built landing page reliably produces double-digit gains. Many teams see 20%–100% improvements, especially on PPC campaigns.
A homepage tries to serve everyone. A landing page is built to drive one action from one audience segment. It removes every distraction, trims the navigation, and aligns tightly with the traffic source. The result is higher clarity and higher conversion.
We offer both. Some clients want a one-time build. Others want continuous CRO support so the page evolves with new campaigns, audiences, and performance data. We support monthly optimization programs for teams that want compounding gains instead of one-off wins.