Digital Marketing & Website RFPs

RFP Template

1. OVERVIEW

• One paragraph stating who you are and what you do.
• List the URL (or URLs) that you want redesigned.
• List any other services you may need, such as brand identity (visual and/or messaging), digital marketing ( SEO, SEM, PPC, etc.), copywriting and/or designed content, photography and/or videography, public relations, website hosting and maintenance.

2. MARKETING GOALS

• List your company’s sales and marketing goals. (generate leads, facilitate sales, reinforce relationships, increase orders, etc.)
• Explain how your website fits into your overall marketing program. What are your primary marketing pursuits and how will they integrate with the website?
• Explain your frustration with your overall marketing program and your current website.

3. MARKETING BASICS

• Explain the state of your current brand identity and advise if you have a style guide.
• List your key messages
• List your key audiences
• List your key competitors
• Indicate the quality of your current website content, and explain your content capabilities. Do you have in-house copywriters, photographers, editors, etc.?
• Explain any other in-house (or outside consultants / marketing partners) capabilities for design, development, or other relevant skills.

4. WEBSITE GOALS

• List your quantifiable goals, such as traffic, conversions, etc.
• List your qualitative goals, such as brand awareness, lead quality, etc.
• List any known functionality needs, such as an open-source CMS, integration with a CRM, etc.

5. TIMELINE & BUDGET

• What event, business condition or sales window will inform the optimal launch date?
• What return on investment do you require? What is your budget range?

6. PROPOSAL REQUIREMENTS for AGENCY’S RESPONSE

• Capabilities
• Team
• Portfolio and/or Case Studies
• Recommended Solution
• Description of Process & Deliverables
• Timeline
• Pricing

7. COMPANY CONTACT & PROPOSAL DUE DATE