Lead Generation Agency
It’s not just digital marketing—at Gravitate, we create tailored growth programs that drive leads and increase your bottom line. Our team of data-driven strategists dive deep into your analytics to uncover where the greatest opportunities lie, then we get to work. Launch, test, analyze, repeat.
From scaling companies through different rounds of funding to crafting strategies that lead to greater acquisition or IPO, our results speak for themselves.
Lead Generation Strategy
The first step in creating a lead generation strategy is learning what quality leads look like for your business. Our strategists will explore your product or service and research your audience so we know exactly who we are targeting and why. Then, we outline a comprehensive, multi-channel lead generation approach that targets potential customers at various stages of the sales funnel. By tracking and reporting on key metrics, we can monitor what strategies are bringing in conversions and what areas need to be further optimized for growth.
Lead Generation Strategy
The first step in creating a lead generation strategy is learning what quality leads look like for your business. Our strategists will explore your product or service and research your audience so we know exactly who we are targeting and why. Then, we outline a comprehensive, multi-channel lead generation approach that targets potential customers at various stages of the sales funnel. By tracking and reporting on key metrics, we can monitor what strategies are bringing in conversions and what areas need to be further optimized for growth.
Content Marketing
Strong content makes it easy for customers to see how to convert—and why they should. Content goes beyond blogs and text, too. In fact, we develop a strategy for the full customer journey, from awareness to sales. This might mean placing calls-to-action and buttons in strategic places throughout your site, optimizing landing pages for conversions, and creating blog posts that promote your business’ product or service.
Paid Ads
Competition continues to increase online, even as the average users’ attention span dwindles. Advertising is an opportunity to catch potential customers in channels they already frequent,
Ads have a very clear ROI because it’s easy for potential customers to convert with a couple clicks, and every step of the process can be tracked and improved. As such, ads can be an excellent way to extend your reach and connect with users who are ready to buy. Our team will make sure that every ad is properly targeted for your specific audience and optimized using insights from analytics. A paid ad strategy could include PPC, display ads, or paid social ads.
SEO
Done right, SEO is more than just ranking for keywords—although that is also pretty great. Lead generation SEO ensures you’re targeting the terms your best customers are searching, and ALSO the content they want to see when they’re navigating the site (depending on where they are in the buying cycle). Like digital advertising, all aspects of SEO can be tracked and optimized over time.
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“I speak for everyone when I say Gravitate is our most important and strategic marketing partnership. We’re looking forward to working together to take Skyhigh to new heights.”
Skyhigh (McAfee)
Success Is the Sum of Details
In recent years, Skyhigh Networks has expanded rapidly and required a versatile website that reflected its brand and growing dominance in the increasingly crowded cloud application analytics space.
Case Study
CariFree
The Best Relationships Are Grown Over Time
After working together since 2016, Gravitate essentially operates as an extension of the CariFree team. We assess their marketing efforts objectively and proactively implement solutions to overcome challenges, increase user engagement, and ultimately drive results and sales.
Case Study
Multnomah University
Making a Better College Website
We set up higher ed clients with the architecture and tools to avoid the Frankenstein, add-on approach so many .edu’s fall into. It’s a wonderful moment when a client realizes they can use the site to attract prospective students while also catering to the diverse needs of current students, departments, faculty, parents, and alumni.
Case Study
Old Trapper
Beefing Up a Digital Presence
For Old Trapper Smoked Products Inc., Gravitate has been much more than just a website developer. Our relationship began by overcoming urgent technical challenges and grew into our current, long-term partnership. If we’re being honest, this reflects the perfect client/agency relationship.
Case Study